Advertising

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Gamer Network launches new 'Fishbowl' mobile ad format

22 days ago High-impact format to capitalise on increasing mobile traffic

2 King runs more TV ads than Sony and Microsoft

23 days ago Ad firm says Candy Crush Saga maker doubles number of spots from platform holders

74 Intel pulls ads from Gamasutra in response to #GamerGate

29 days ago Gamasutra says Intel was "flooded with complaints over a recent opinion piece" concerning video game equality

Virtual world MovieStarPlanet partners with SuperAwesome

2 months ago “The digital kids universe is a challenging place for brands to connect with kids in both a safe and entertaining way"

Exclusive

12 The method to Madden's ad madness

2 months ago EA Sports' Anthony Stevenson explains why marketing campaign puts more focus on a violin-playing bear than new game features

"Influencer-driven collective" 3BlackDot puts YouTubers & devs under one roof

3 months ago Syndicate and SeaNanners on board to "deliver audience engagement"

1 ASA deems Dungeon Keeper ads "misleading"

3 months ago UK advertising watchdog upholds consumer complaint about EA's free-to-play release

SuperAwesome and Bin Weevils sign exclusive ads deal

6 months ago "This is a landmark deal for the kids industry"

1 Upsight is the result of Kontagent-PlayHaven merger

7 months ago "Devs shouldn't be building their own analytics, marketing tools, and ad tech"

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5 Cracking the code on eSports

8 months ago MLG president Mike Sepso lays out the challenges to growing and selling gaming as a spectator sport

8 Conan O'Brien charges for Clueless Gamer reviews

9 months ago Red Barrels confirms $35,000 fee to have Outlast featured on segment; show says disclosure unnecessary

8 EA paying YouTube gamers for coverage

9 months ago Ronku program shells out hundreds of thousands of dollars to promote titles like Battlefield 4, Need for Speed Rivals

6 Nintendo stock rises after mobile investment

11 months ago But Dwango Co. share buy is ad-related, not content

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1 SuperAwesome network outpacing online virtual worlds

11 months ago "This new generation of kids is very different. They are going to disrupt a lot of our landscape"

MediaSpike raises $5.2m for in-game product placement

A year ago Company continues to develop services for social and mobile games

24 First Xbox One TV ad features no games

A year ago Half-minute spot for North American market focused on NFL fantasy football, Skype functionality

4 Google offering skippable YouTube style ads for online games

A year ago DoubleClick Ad Exchange also opening up to publishers

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Gamer Network forms partnership with Global Radio

A year ago Deal will provide content and commercial support for XFM

11 Microsoft applies for patent on TV achievements

A year ago Xbox One maker calls dibs on technique to encourage viewership of shows and ads

Suda51's Killer is Dead will see "wide" appeal, says Xseed

A year ago Executive Ken Berry talks about how Killer is Dead will be a unique opportunity for the company

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4 Wartune advertising runs afoul of ESRB

A year ago Free-to-play online game uses Adults Only rating as selling point, even though it's never been rated at all

20 Gearbox calls Aliens suit "beyond meritless"

A year ago Developer calls Colonial Marines complaint frivolous as Sega offers more reserved defense

Namco Bandai Games America appoints new media agency

A year ago Petrol to manage TV, digital, mobile, and print

SCEA appoints MOFILM as crowdsourced advertising agency

A year ago Makes commitment to company that helped market LittleBigPlanet Karting

4 Sony hires new firm for PlayStation media business

A year ago Carat Media will help Sony launch the PlayStation 4

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