Page 1 of 8 (179 items) Next Page »
3 days ago Regulator warns against paying YouTubers to promote products without disclosure
10 days ago ASA forbids kids' free-to-play games from using "Join now" commands for subscription prompts
15 days ago Fiksu finds acquisition price on Google's OS continues decline, nears parity with modestly rising iOS CPI
2 months ago Attracted by "100 per cent kid-safe advertising and the global compliance"
4 months ago "To attract more people to install and play Facebook desktop games"
4 months ago The rise of consoles' digital storefronts has led to more ads and promotions
4 months ago "iOS games marketers have jumped back into the fray a bit quicker than their Android counterparts"
4 months ago Major League Gaming touts year-over-year boost for its online broadcasting platform
4 months ago Early adopters to receive $25 cash or up to $100 in games as amends for deceptive advertising
5 months ago Huge outdoor and TV campaigns have become essential for mobile game launches in Japan; success in this field has never been so expensive
7 months ago Factoring in media costs for acquisition brings platforms level on LTV says firm
7 months ago Kid-safe advertising now available for both platforms
7 months ago The mobile advertising measurement platform brings its total funding to $28m
7 months ago Unity touts Hipster Whale's success with integrated advertising feature
9 months ago Early adopters of handheld to receive $25 cash or $50 voucher; FTC also goes after advertising firm for astroturfing Twitter campaign
9 months ago Publisher's Splinter Cell brand manager says Mega Blox deal was intended to introduce children to franchise
10 months ago High-impact format to capitalise on increasing mobile traffic
10 months ago Ad firm says Candy Crush Saga maker doubles number of spots from platform holders
11 months ago Gamasutra says Intel was "flooded with complaints over a recent opinion piece" concerning video game equality
A year ago The digital kids universe is a challenging place for brands to connect with kids in both a safe and entertaining way"
A year ago EA Sports' Anthony Stevenson explains why marketing campaign puts more focus on a violin-playing bear than new game features
A year ago Syndicate and SeaNanners on board to "deliver audience engagement"
A year ago UK advertising watchdog upholds consumer complaint about EA's free-to-play release
A year ago "This is a landmark deal for the kids industry"
A year ago "Devs shouldn't be building their own analytics, marketing tools, and ad tech"