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3 days ago Factoring in media costs for acquisition brings platforms level on LTV says firm
8 days ago Kid-safe advertising now available for both platforms
10 days ago The mobile advertising measurement platform brings its total funding to $28m
16 days ago Unity touts Hipster Whale's success with integrated advertising feature
2 months ago Early adopters of handheld to receive $25 cash or $50 voucher; FTC also goes after advertising firm for astroturfing Twitter campaign
2 months ago Publisher's Splinter Cell brand manager says Mega Blox deal was intended to introduce children to franchise
3 months ago High-impact format to capitalise on increasing mobile traffic
3 months ago Ad firm says Candy Crush Saga maker doubles number of spots from platform holders
3 months ago Gamasutra says Intel was "flooded with complaints over a recent opinion piece" concerning video game equality
5 months ago The digital kids universe is a challenging place for brands to connect with kids in both a safe and entertaining way"
5 months ago EA Sports' Anthony Stevenson explains why marketing campaign puts more focus on a violin-playing bear than new game features
6 months ago Syndicate and SeaNanners on board to "deliver audience engagement"
6 months ago UK advertising watchdog upholds consumer complaint about EA's free-to-play release
9 months ago "This is a landmark deal for the kids industry"
10 months ago "Devs shouldn't be building their own analytics, marketing tools, and ad tech"
11 months ago MLG president Mike Sepso lays out the challenges to growing and selling gaming as a spectator sport
A year ago Red Barrels confirms $35,000 fee to have Outlast featured on segment; show says disclosure unnecessary
A year ago Ronku program shells out hundreds of thousands of dollars to promote titles like Battlefield 4, Need for Speed Rivals
A year ago But Dwango Co. share buy is ad-related, not content
A year ago "This new generation of kids is very different. They are going to disrupt a lot of our landscape"
A year ago Company continues to develop services for social and mobile games
A year ago Half-minute spot for North American market focused on NFL fantasy football, Skype functionality
A year ago DoubleClick Ad Exchange also opening up to publishers
A year ago Deal will provide content and commercial support for XFM