Advertising

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ESL teams with Azubu

3 months ago New two-year deal includes exclusive content for streaming site, European ad sales for eSports organization

1 Why Machine Zone still buys "overpriced" TV ads

4 months ago CEO Gabe Leydon says TV will "have its own reckoning" but explains why the ads for Game of War and Mobile Strike are still needed

1 Game of War leads TV ad spend surge in 2015

5 months ago iSpot.tv report shows 47% increase in TV ad spending by game companies with a media value of $630 million

Activision tops November TV ad spend - Report

6 months ago Black Ops III promos account for 90% of publisher's $18.6 million worth of US TV spots last month

2 Steam ad runs afoul of ASA

7 months ago Standards agency upholds complaints over GTA V bundle offered in Steam Summer Sale

46 Ad-blockers "devastating for smaller channels" - PewDiePie

8 months ago Popular YouTuber says YouTube Red a response to having 40% of the audience bypassing the existing ad-based model

13 Mind Candy branded non-compliant by ASA for "direct exhortations to children"

8 months ago Update: Mind Candy responds, issues with ASA have been resolved

12 YouTube intros $10 subscription for ad-free videos

8 months ago PewDiePie, Rooster Teeth among those making exclusive content for YouTube Red service

8 Valve: Ads on Steam "would be a bad business decision"

8 months ago Erik Johnson says no to Doritos on the PC gaming store

Zynga launches gamified ads

8 months ago Sponsored Play program puts ad games within games, touted as "the next wave in mobile advertising"

2 FTC slaps Machinima for deceptive Xbox One ad campaign

9 months ago Regulator warns against paying YouTubers to promote products without disclosure

Moshi Monsters, Bin Weevils slapped by ad watchdog

10 months ago ASA forbids kids' free-to-play games from using "Join now" commands for subscription prompts

Android cost-per-install down in July

10 months ago Fiksu finds acquisition price on Google's OS continues decline, nears parity with modestly rising iOS CPI

Roblox integrates SuperAwesome's ad platform

A year ago Attracted by "100 per cent kid-safe advertising and the global compliance"

Facebook brings video ads to its desktop apps

A year ago "To attract more people to install and play Facebook desktop games"

Exclusive

PlayStation Network grabbing bulk of publishers' ad dollars - EEDAR

A year ago The rise of consoles' digital storefronts has led to more ads and promotions

iOS CPI up 49% in March as Android declines - Fiksu

A year ago "iOS games marketers have jumped back into the fray a bit quicker than their Android counterparts"

MLG.tv ad revenues up 482%

A year ago Major League Gaming touts year-over-year boost for its online broadcasting platform

1 FTC approves Sony PS Vita settlement

A year ago Early adopters to receive $25 cash or up to $100 in games as amends for deceptive advertising

Exclusive

Japan: Mobile game marketing reaches new heights

A year ago Huge outdoor and TV campaigns have become essential for mobile game launches in Japan; success in this field has never been so expensive

DAU-UP study finds Android ARPU now equaling iOS

A year ago Factoring in media costs for acquisition brings platforms level on LTV says firm

SuperAwesome announces Unity and Oculus support

A year ago Kid-safe advertising now available for both platforms

AppsFlyer raises $20 million

A year ago The mobile advertising measurement platform brings its total funding to $28m

5 Crossy Road pulls in $1 million from ads

A year ago Unity touts Hipster Whale's success with integrated advertising feature

Sony settles over misleading Vita ads

A year ago Early adopters of handheld to receive $25 cash or $50 voucher; FTC also goes after advertising firm for astroturfing Twitter campaign

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