Advertising

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3 Warner Bros. settles FTC influencer charges

16 days ago UPDATE: Pewdiepie responds

ESL teams with Azubu

4 months ago New two-year deal includes exclusive content for streaming site, European ad sales for eSports organization

1 Why Machine Zone still buys "overpriced" TV ads

5 months ago CEO Gabe Leydon says TV will "have its own reckoning" but explains why the ads for Game of War and Mobile Strike are still needed

1 Game of War leads TV ad spend surge in 2015

6 months ago iSpot.tv report shows 47% increase in TV ad spending by game companies with a media value of $630 million

Activision tops November TV ad spend - Report

7 months ago Black Ops III promos account for 90% of publisher's $18.6 million worth of US TV spots last month

2 Steam ad runs afoul of ASA

8 months ago Standards agency upholds complaints over GTA V bundle offered in Steam Summer Sale

46 Ad-blockers "devastating for smaller channels" - PewDiePie

8 months ago Popular YouTuber says YouTube Red a response to having 40% of the audience bypassing the existing ad-based model

13 Mind Candy branded non-compliant by ASA for "direct exhortations to children"

9 months ago Update: Mind Candy responds, issues with ASA have been resolved

12 YouTube intros $10 subscription for ad-free videos

9 months ago PewDiePie, Rooster Teeth among those making exclusive content for YouTube Red service

8 Valve: Ads on Steam "would be a bad business decision"

9 months ago Erik Johnson says no to Doritos on the PC gaming store

Zynga launches gamified ads

9 months ago Sponsored Play program puts ad games within games, touted as "the next wave in mobile advertising"

2 FTC slaps Machinima for deceptive Xbox One ad campaign

10 months ago Regulator warns against paying YouTubers to promote products without disclosure

Moshi Monsters, Bin Weevils slapped by ad watchdog

11 months ago ASA forbids kids' free-to-play games from using "Join now" commands for subscription prompts

Android cost-per-install down in July

11 months ago Fiksu finds acquisition price on Google's OS continues decline, nears parity with modestly rising iOS CPI

Roblox integrates SuperAwesome's ad platform

A year ago Attracted by "100 per cent kid-safe advertising and the global compliance"

Facebook brings video ads to its desktop apps

A year ago "To attract more people to install and play Facebook desktop games"

Exclusive

PlayStation Network grabbing bulk of publishers' ad dollars - EEDAR

A year ago The rise of consoles' digital storefronts has led to more ads and promotions

iOS CPI up 49% in March as Android declines - Fiksu

A year ago "iOS games marketers have jumped back into the fray a bit quicker than their Android counterparts"

MLG.tv ad revenues up 482%

A year ago Major League Gaming touts year-over-year boost for its online broadcasting platform

1 FTC approves Sony PS Vita settlement

A year ago Early adopters to receive $25 cash or up to $100 in games as amends for deceptive advertising

Exclusive

Japan: Mobile game marketing reaches new heights

A year ago Huge outdoor and TV campaigns have become essential for mobile game launches in Japan; success in this field has never been so expensive

DAU-UP study finds Android ARPU now equaling iOS

A year ago Factoring in media costs for acquisition brings platforms level on LTV says firm

SuperAwesome announces Unity and Oculus support

A year ago Kid-safe advertising now available for both platforms

AppsFlyer raises $20 million

A year ago The mobile advertising measurement platform brings its total funding to $28m

5 Crossy Road pulls in $1 million from ads

A year ago Unity touts Hipster Whale's success with integrated advertising feature

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