Advertising

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PlayStation Network grabbing bulk of publishers' ad dollars - EEDAR

3 days ago The rise of consoles' digital storefronts has led to more ads and promotions

iOS CPI up 49% in March as Android declines - Fiksu

3 days ago "iOS games marketers have jumped back into the fray a bit quicker than their Android counterparts"

MLG.tv ad revenues up 482%

16 days ago Major League Gaming touts year-over-year boost for its online broadcasting platform

1 FTC approves Sony PS Vita settlement

20 days ago Early adopters to receive $25 cash or up to $100 in games as amends for deceptive advertising

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Japan: Mobile game marketing reaches new heights

A month ago Huge outdoor and TV campaigns have become essential for mobile game launches in Japan; success in this field has never been so expensive

DAU-UP study finds Android ARPU now equaling iOS

2 months ago Factoring in media costs for acquisition brings platforms level on LTV says firm

SuperAwesome announces Unity and Oculus support

3 months ago Kid-safe advertising now available for both platforms

AppsFlyer raises $20 million

3 months ago The mobile advertising measurement platform brings its total funding to $28m

5 Crossy Road pulls in $1 million from ads

3 months ago Unity touts Hipster Whale's success with integrated advertising feature

Sony settles over misleading Vita ads

5 months ago Early adopters of handheld to receive $25 cash or $50 voucher; FTC also goes after advertising firm for astroturfing Twitter campaign

19 Ubisoft wants to expand Assassin's Creed audience to kids

5 months ago Publisher's Splinter Cell brand manager says Mega Blox deal was intended to introduce children to franchise

Gamer Network launches new 'Fishbowl' mobile ad format

6 months ago High-impact format to capitalise on increasing mobile traffic

2 King runs more TV ads than Sony and Microsoft

6 months ago Ad firm says Candy Crush Saga maker doubles number of spots from platform holders

74 Intel pulls ads from Gamasutra in response to #GamerGate

6 months ago Gamasutra says Intel was "flooded with complaints over a recent opinion piece" concerning video game equality

Virtual world MovieStarPlanet partners with SuperAwesome

7 months ago “The digital kids universe is a challenging place for brands to connect with kids in both a safe and entertaining way"

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12 The method to Madden's ad madness

8 months ago EA Sports' Anthony Stevenson explains why marketing campaign puts more focus on a violin-playing bear than new game features

"Influencer-driven collective" 3BlackDot puts YouTubers & devs under one roof

9 months ago Syndicate and SeaNanners on board to "deliver audience engagement"

1 ASA deems Dungeon Keeper ads "misleading"

9 months ago UK advertising watchdog upholds consumer complaint about EA's free-to-play release

SuperAwesome and Bin Weevils sign exclusive ads deal

A year ago "This is a landmark deal for the kids industry"

1 Upsight is the result of Kontagent-PlayHaven merger

A year ago "Devs shouldn't be building their own analytics, marketing tools, and ad tech"

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5 Cracking the code on eSports

A year ago MLG president Mike Sepso lays out the challenges to growing and selling gaming as a spectator sport

8 Conan O'Brien charges for Clueless Gamer reviews

A year ago Red Barrels confirms $35,000 fee to have Outlast featured on segment; show says disclosure unnecessary

8 EA paying YouTube gamers for coverage

A year ago Ronku program shells out hundreds of thousands of dollars to promote titles like Battlefield 4, Need for Speed Rivals

6 Nintendo stock rises after mobile investment

A year ago But Dwango Co. share buy is ad-related, not content

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1 SuperAwesome network outpacing online virtual worlds

A year ago "This new generation of kids is very different. They are going to disrupt a lot of our landscape"

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