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2 days ago The digital kids universe is a challenging place for brands to connect with kids in both a safe and entertaining way"
10 days ago EA Sports' Anthony Stevenson explains why marketing campaign puts more focus on a violin-playing bear than new game features
A month ago Syndicate and SeaNanners on board to "deliver audience engagement"
A month ago UK advertising watchdog upholds consumer complaint about EA's free-to-play release
4 months ago "This is a landmark deal for the kids industry"
5 months ago "Devs shouldn't be building their own analytics, marketing tools, and ad tech"
6 months ago MLG president Mike Sepso lays out the challenges to growing and selling gaming as a spectator sport
7 months ago Red Barrels confirms $35,000 fee to have Outlast featured on segment; show says disclosure unnecessary
7 months ago Ronku program shells out hundreds of thousands of dollars to promote titles like Battlefield 4, Need for Speed Rivals
9 months ago But Dwango Co. share buy is ad-related, not content
9 months ago "This new generation of kids is very different. They are going to disrupt a lot of our landscape"
9 months ago Company continues to develop services for social and mobile games
11 months ago Half-minute spot for North American market focused on NFL fantasy football, Skype functionality
A year ago DoubleClick Ad Exchange also opening up to publishers
A year ago Deal will provide content and commercial support for XFM
A year ago Xbox One maker calls dibs on technique to encourage viewership of shows and ads
A year ago Executive Ken Berry talks about how Killer is Dead will be a unique opportunity for the company
A year ago Free-to-play online game uses Adults Only rating as selling point, even though it's never been rated at all
A year ago Developer calls Colonial Marines complaint frivolous as Sega offers more reserved defense
A year ago Petrol to manage TV, digital, mobile, and print
A year ago Makes commitment to company that helped market LittleBigPlanet Karting
A year ago Carat Media will help Sony launch the PlayStation 4
A year ago Ex-Electronic Arts CFO named the newest director of mobile ad outfit
A year ago Microsoft touts NUads success, notes that "you can expect more investment from us"
A year ago CEO of Facebook tie-in studio says free-to-play model is "the ultimate marketing tool"