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Microsoft applies for patent on TV achievements
25 days ago Xbox One maker calls dibs on technique to encourage viewership of shows and ads
Suda51's Killer is Dead will see "wide" appeal, says Xseed
A month ago Executive Ken Berry talks about how Killer is Dead will be a unique opportunity for the company
3
Wartune advertising runs afoul of ESRB
A month ago Free-to-play online game uses Adults Only rating as selling point, even though it's never been rated at all
20
Gearbox calls Aliens suit "beyond meritless"
A month ago Developer calls Colonial Marines complaint frivolous as Sega offers more reserved defense
Namco Bandai Games America appoints new media agency
A month ago Petrol to manage TV, digital, mobile, and print
SCEA appoints MOFILM as crowdsourced advertising agency
A month ago Makes commitment to company that helped market LittleBigPlanet Karting
4
Sony hires new firm for PlayStation media business
3 months ago Carat Media will help Sony launch the PlayStation 4
Warren Jenson joins Tapjoy board
4 months ago Ex-Electronic Arts CFO named the newest director of mobile ad outfit
7
Xbox Live: expect more TV ads
5 months ago Microsoft touts NUads success, notes that "you can expect more investment from us"
Hunger Games dev: "We are changing the way Hollywood does business"
5 months ago CEO of Facebook tie-in studio says free-to-play model is "the ultimate marketing tool"
FTC: Kids' apps need better disclosure
6 months ago Federal Trade Commission survey finds mobile app policies frequently inadequate, sometimes simply lying
58
Square-Enix pulls controversial Hitman ad campaign
6 months ago Publisher forced to retract "assassination" app after industry outcry UPDATE: Square-Enix statement issued
2
Ubisoft leads new video game marketing awards nominations
6 months ago Wargaming.net, GOG.com, Gamersfirst and more to be honoured in Paris
4
Zynga can be saved with advertising, says Pachter
8 months ago The analyst also details his bearish opinion on the Wii U
13
Sony sues Kevin Butler actor for breach of contract
8 months ago Jerry Lambert appears in Nintendo Wii promotion for Bridgestone tires
Guaranteed to Earn - The Power of Earned in an Integrated Campaign
8 months ago Simon Ward talks establishing a meaningful relationship between brands and consumers using an integrated campaign
1
Penny Arcade Kickstarter hits 'no-ads' goal in last hours
10 months ago Front page will be ad free for a year after readers vote with wallets
1
EA spent $2.75m on Facebook ads for Battlefield 3
10 months ago Publisher attributes $12.1m worth of sales to campaign, a return of 440%
1
Android driving majority of mobile ad impressions - report
11 months ago Adfonic indicates that Android is the most popular phone worldwide
4
Mass Effect 3 cleared by UK advertising regulator
A year ago Electronic Arts is found "not in breach of advertising standards"
Tapjoy Asia Fund looks to support free-to-play apps
A year ago $5 million to support development, funding, marketing, and distribution services
4
Brands ready to invade Draw Something
A year ago Zynga plans to monetise latest acquisition with in-game advertising
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