Page 1 of 7 (174 items) Next Page »
3 days ago The rise of consoles' digital storefronts has led to more ads and promotions
3 days ago "iOS games marketers have jumped back into the fray a bit quicker than their Android counterparts"
16 days ago Major League Gaming touts year-over-year boost for its online broadcasting platform
20 days ago Early adopters to receive $25 cash or up to $100 in games as amends for deceptive advertising
A month ago Huge outdoor and TV campaigns have become essential for mobile game launches in Japan; success in this field has never been so expensive
2 months ago Factoring in media costs for acquisition brings platforms level on LTV says firm
3 months ago Kid-safe advertising now available for both platforms
3 months ago The mobile advertising measurement platform brings its total funding to $28m
3 months ago Unity touts Hipster Whale's success with integrated advertising feature
5 months ago Early adopters of handheld to receive $25 cash or $50 voucher; FTC also goes after advertising firm for astroturfing Twitter campaign
5 months ago Publisher's Splinter Cell brand manager says Mega Blox deal was intended to introduce children to franchise
6 months ago High-impact format to capitalise on increasing mobile traffic
6 months ago Ad firm says Candy Crush Saga maker doubles number of spots from platform holders
6 months ago Gamasutra says Intel was "flooded with complaints over a recent opinion piece" concerning video game equality
7 months ago The digital kids universe is a challenging place for brands to connect with kids in both a safe and entertaining way"
8 months ago EA Sports' Anthony Stevenson explains why marketing campaign puts more focus on a violin-playing bear than new game features
9 months ago Syndicate and SeaNanners on board to "deliver audience engagement"
9 months ago UK advertising watchdog upholds consumer complaint about EA's free-to-play release
A year ago "This is a landmark deal for the kids industry"
A year ago "Devs shouldn't be building their own analytics, marketing tools, and ad tech"
A year ago MLG president Mike Sepso lays out the challenges to growing and selling gaming as a spectator sport
A year ago Red Barrels confirms $35,000 fee to have Outlast featured on segment; show says disclosure unnecessary
A year ago Ronku program shells out hundreds of thousands of dollars to promote titles like Battlefield 4, Need for Speed Rivals
A year ago But Dwango Co. share buy is ad-related, not content
A year ago "This new generation of kids is very different. They are going to disrupt a lot of our landscape"