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12 days ago Huge outdoor and TV campaigns have become essential for mobile game launches in Japan; success in this field has never been so expensive
2 months ago Factoring in media costs for acquisition brings platforms level on LTV says firm
2 months ago Kid-safe advertising now available for both platforms
2 months ago The mobile advertising measurement platform brings its total funding to $28m
2 months ago Unity touts Hipster Whale's success with integrated advertising feature
4 months ago Early adopters of handheld to receive $25 cash or $50 voucher; FTC also goes after advertising firm for astroturfing Twitter campaign
4 months ago Publisher's Splinter Cell brand manager says Mega Blox deal was intended to introduce children to franchise
5 months ago High-impact format to capitalise on increasing mobile traffic
5 months ago Ad firm says Candy Crush Saga maker doubles number of spots from platform holders
5 months ago Gamasutra says Intel was "flooded with complaints over a recent opinion piece" concerning video game equality
7 months ago The digital kids universe is a challenging place for brands to connect with kids in both a safe and entertaining way"
7 months ago EA Sports' Anthony Stevenson explains why marketing campaign puts more focus on a violin-playing bear than new game features
8 months ago Syndicate and SeaNanners on board to "deliver audience engagement"
8 months ago UK advertising watchdog upholds consumer complaint about EA's free-to-play release
11 months ago "This is a landmark deal for the kids industry"
A year ago "Devs shouldn't be building their own analytics, marketing tools, and ad tech"
A year ago MLG president Mike Sepso lays out the challenges to growing and selling gaming as a spectator sport
A year ago Red Barrels confirms $35,000 fee to have Outlast featured on segment; show says disclosure unnecessary
A year ago Ronku program shells out hundreds of thousands of dollars to promote titles like Battlefield 4, Need for Speed Rivals
A year ago But Dwango Co. share buy is ad-related, not content
A year ago "This new generation of kids is very different. They are going to disrupt a lot of our landscape"
A year ago Company continues to develop services for social and mobile games
A year ago Half-minute spot for North American market focused on NFL fantasy football, Skype functionality
A year ago DoubleClick Ad Exchange also opening up to publishers
A year ago Deal will provide content and commercial support for XFM