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Sony: Wii "a shadow of its former self"

PlayStation UK's Fergal Gara on aiming for the casual market

PlayStation UK's managing director has outlined PlayStation's plans to attract a more mainstream audience, filling the gap left by Nintendo's console.

"What we want to see in the next year or two is a bigger mass market play, shall we say. So in order to broaden and perhaps fill the void that's being left latent by, say, the Wii - which is a shadow of its former self," Fergal Gara told Red Bull.

"We need to have the kind of product that will engage that more casual consumer. I think that's a big opportunity for us, and that's not yet clear on the horizon, but something we should and I'm sure will be focused on as we look forward into year two, three and four."

In the interview he also highlighted the console's other offerings, Share Play, PlayStation TV, PlayStation Now and Project Morpheus and celebrated the success of the PlayStation 4 so far.

"We've learned how important it is to get your positioning right in the first place," he said.

"Adopting a very gamer-focused perspective from the outset served us extremely well. I think what we also learned is that it's really important to keep innovating to keep interest in the sector. We have innovation coming through this year and plenty more on the agenda for years to come."

The PlayStation brand is currently celebrating its 20th anniversary.

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Latest comments (3)

Patrick Frost QA Project Monitor 2 years ago
Best of luck to them I say, let's hope that they don't do what Microsoft did towards the end of the last gen. I just hope that they make games for everyone not just focusing on childish games (looking at you Knack and Book of Spells). Tearaway and LBP on PS4 are looking like a promising way to start though.
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James Coote Independent Game Developer 2 years ago
Of course, Sony will need casual audiences to pick up the slack once the relatively small core market gets saturated. But those ex-Wii players are all off playing mobile games. Little Big Planet is getting a mobile app, and surely that's the future for Sony's more casual gaming brands. I just can't see Sony having any more luck than Nintendo and the Wii U at tempting non-gamers to buy a dedicated gaming machine, especially given Sony's initial focus on overtly branding PS4 as a machine for hardcore gamers.
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Eyal Teler Programmer 2 years ago
I hate it when people stupidly compare to the Wii. First of all, at least according to Nintendo, most Wii players were hardcore. They probably moved to other consoles. The "casuals" weren't what most people think of as "casual". The Wii had its phenomenal success because of the Wiimote and Wii Sports. If it came out with a normal controller and casual games it wouldn't have drawn the "casual" crowd. And putting casual controller based games on a console is precisely what many people stupidly think of to get the "Wii crowd".

The problem seems to me to be that motion controlled games are designed by people who don't see the attraction in motion controlled games. That's why in the long run these games fail. The "casual" Wii players aren't on mobile, they're nowhere in the gaming scene. Well, the younger ones may be on mobile simply because everyone is on mobile, but a lot of console and PC games are on mobile too. That's unrelated. It's not that the "casual" Wii players moved to mobile because it's a natural place to go from the Wii, it's just that there's nothing like the Wii experience to replace the Wii with.
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