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Video: A new era for UK Interactive Entertainment

Wed 08 Sep 2010 8:19am GMT / 4:19am EDT / 1:19am PDT


The Trade association for UK Interactive Entertainment

As you can see elsewhere on, ELSPA officially rebranded to the organisation for UK Interactive Entertainment last night, holding an event for members, business leaders and the press in London.

Part of the night featured a short video which you'll find below, featuring contributions from the UK's games industry and supporting voices, including MP Ed Vaizey, Richard Lambert, director general of the CBI, EA's Keith Ramsdale and Nintendo's David Yarnton, among others.

ELSPA becomes UKIE

For more details of the UKIE and its remit, a new interview with director general Michael Rawlinson can be read here."

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