Telltale Games' Dan Connors

Now the good news is they have an install base to talk to. At Telltale what we found is we've had success in selling the season at a discount – selling all of the episodes in the season – and then it really changes the attitude of the player because they've bought in. They've already bought the game and when the new game comes, they're anticipating it and they're excited to get it, and consume it and get ready for the next one.

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