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Rob Fahey, Contributing Editor

Rob Fahey is a former editor of GamesIndustry.biz who spent several years living in Japan and probably still has a mint condition Dreamcast Samba de Amigo set.

Recent articles by Rob Fahey

Pushing the trolls back under the bridge

Dealing with abusive behaviour and trolling in games is an old problem, but rarely has the issue been so serious, or the responses so lacking, as in 2017

By Rob Fahey

EA trips up on the path from Product to Service

Consumer annoyance over micro-transactions doesn't change the fact that every major publisher is shifting business model wholesale in that direction

By Rob Fahey

Disney flexes its muscle over Star Wars and Marvel

The IP powerhouse values protecting that IP over any business relationship - as firms working on those properties would do well to remember

By Rob Fahey

Chasing the local optimum

Data-led strategies have left many companies trying to squeeze revenue from the same small but lucrative market segment - it's not an approach with a bright future

By Rob Fahey

Softly, softly: The Xbox One X Launch

The most powerful console ever built has an understated launch week - but Microsoft's strategy makes sense, and signals that it's in this game for the long haul

By Rob Fahey

The Trouble with Trailers

Developers have learned to deal with violence and difficult themes intelligently and respectfully in recent years - it's time for marketing teams to catch up

By Rob Fahey

The economics of single-player games

As many top studios focus on multiplayer, service-based games, does the business case for narrative-driven single-player titles still add up?

By Rob Fahey

Making the industry's voice heard on Brexit

Exiting the EU is one of the biggest challenges the UK games sector has ever faced; the industry desperately needs its access to skilled staff to be protected

By Rob Fahey

Thinking outside the loot box

Business model innovation is necessary despite the friction it causes - but the industry needs to recognise when it's overstepping a line

By Rob Fahey

Final Fantasy: Back from the brink of disaster

On the rocks just five years ago, Final Fantasy is back to being one of the industry's top franchises - courtesy of some bold risk-taking from Square Enix

By Rob Fahey

Gaming YouTube must get its house in order

The risk posed by PewDiePie's outbursts isn't confined to his career; Google won't tolerate a sector that keeps dragging down YouTube's commercial prospects

By Rob Fahey

Rovio IPO: A stark lesson in timing

Once the biggest company in mobile gaming, the Angry Birds creator now plans an IPO far more modest than its past ambitions

By Rob Fahey

Mixed Reality is Microsoft's biggest 2017 launch

With strong partnerships and control of the Windows ecosystem, is Microsoft positioned to win the VR/AR race in the long run?

By Rob Fahey

Mass Effect takes a dirt nap

Mismanaged since poor decisions on Mass Effect 3, one of EA's big franchises has bowed out for now. How did such a well-loved series decline so fast?

By Rob Fahey

Falling indie prices undercut the market

Hideki Kamiya says Platinum has been "rescued" by NieR: Automata; but games like Platinum's remain at risk from collapsing prices outside AAA

By Rob Fahey

Fixing our broken internet culture

If we're serious about tackling harassment of developers, start with the culture of angry entitlement encouraged by many media figures

By Rob Fahey

Consumer scepticism drives Kickstarter decline

Videogames' complex nature makes them perhaps the worst possible medium for crowdfunding - and consumers seem to be catching on

By Rob Fahey

Grand Theft Auto V's endless success is the story of an era

Still topping charts four years after launch, GTAV is unprecedented - perhaps the first game to ever enter the public consciousness in this way

By Rob Fahey

VR's paths diverge: A question of scale

As the world's largest VR arcade opens to showcase room- and arena-scale VR, the out-of-home possibilities continue to diverge from in-home implementations

By Rob Fahey

Tackling mobile's "game cloning" issue

Riot Games is trying to prevent League of Legends being ripped off by a cloning outfit, but is there more that store operators could do to protect creators?

By Rob Fahey

Making Videogames a Better Place To Work

Much has changed for the better in the years since "EA Spouse" lamented the industry's awful working conditions; but there's plenty still to do

By Rob Fahey

The game has changed for Nintendo on mobile

Last year smartphones were set to be Nintendo's saviour; with the successful launch of Switch the calculus has changed

By Rob Fahey

Is PlayLink the PS4's missing link to casual consumers?

Missing in action at E3, PlayLink might be Sony's best effort yet at capturing the thus-far ignored casual market

By Rob Fahey

E3 2017: Conservatism and mid-generation lulls

With Sony and Microsoft seemingly on cruise control, Ubisoft and Nintendo could steal the show simply by rejecting conservatism

By Rob Fahey

Launching GamesIndustry.biz: 15 years ago

We're celebrating a milestone this weekend as founding editor Rob Fahey reflects on what inspired the site's creation and what keeps it going

By Rob Fahey

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