Making Them Pay
In an industry filled with companies whose job is to create menacing alien worlds or soaring fantasy narratives, it's understandably hard to get excited about a company whose job is simply to facilitate the flow of money. Yet that flow of money has never been quite so complex. Consumer relationships have never been quite so multi-faceted and so direct. The chain of transactions linking developers to game players has shortened dramatically, and yet the options for forging that chain have multiplied exponentially. It's not entirely uncommon to hear veterans of the industry, a couple of beers worse for wear, bemoan that for all the fresh opportunity offered by today's market, yesterday's was at least a simpler world.
This is an excerpt from the full story. Log in or register for free to read the whole article.
Log-in to read the full story and comments
Register for free
Choose an account type to get started.
