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Vita Goes Mobile

Sony's Vita strategy wisely embraces mobile - but still has much to prove

That second piece of information was something that many of us had assumed for some time, but which had never quite been confirmed or explained. This week, Sony set things straight - Vita will, indeed, be running games which are created for PS Suite Android devices. What this means is that developers will be able to (relatively) easily create games to run across Vita, Xperia Play and Sony Tablet devices, as well as any other Android devices which decide to support the PlayStation Suite software and app store.

This is important for a few reasons. Firstly, it represents an embracing of the app store distribution model and business model which Sony's rivals - chiefly Nintendo - have thus far shied away from. Rather than betting against the app store model, Sony wants to have a foot in both camps - almost certainly a wiser decision than trying to throw its lot in completely with either the Nintendo camp or the Apple camp.

Secondly, and perhaps more importantly, this gives near-instant critical mass to PS Suite. While most commentators agree that Suite is an important and positive direction for Sony, there has been a lot of concern over just how the platform was ever going to reach the point of actually being relevant to the market. Sony's tablet devices and the Xperia Play don't make up a substantial enough chunk of the market for developers to be interested, after all - but add Vita to the equation and suddenly it's a much more attractive prospect, not only to developers, but also consequently to other hardware manufacturers who may have previously baulked at the requirements for PS Suite to run on their systems.

Sony, unlike Nintendo, is taking important steps into the market that threatens to kill handhelds.

In practical terms, what this means in the short term is that Sony has opened up the potential for low-cost, iOS-style gaming hits to be available on the Vita. Many questions remain to be asked, however, not least of which is what the company is going to do with regard to pricing (previous efforts at bringing iOS titles to established game consoles have generally involved ridiculous price-hikes) and how open it will be to the concept of freemium games. Yet the point still stands that Sony, unlike Nintendo, is taking important steps into the market that threatens to kill handhelds.

This is very positive for Sony, but it doesn't quite allay fears about the future of the Vita. The reality of the situation remains - this is a dedicated gaming device in a world that doesn't seem to have any huge requirement for dedicated gaming devices any more, and while you and I will probably buy one because we love some of the more traditional gaming genres and control mechanisms enabled by Vita, one can't help but wonder how much of the wider market feels that way.

What Vita needs to prove - and hasn't shown just yet - is that it's a device that justifies being carried in my pocket alongside my Android or iOS phone, offering major functionality and possibilities above and beyond what the phone can do. In part, I fear that Sony's thinking may still be rooted too firmly in Japan, where older "featurephones" still dominate and iPhone-style smartphones are only now seriously taking root - giving the Vita a major window of opportunity. In the West, the company certainly has its work cut out for it. Vita will almost certainly be a success, but to be a success on the scale that Sony - and the industry - wants to see, it must go a lot further to prove itself to a market which, right now, is already very happy with what's in its pocket.

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Rob Fahey avatar
Rob Fahey: Rob Fahey is a former editor of GamesIndustry.biz who spent several years living in Japan and probably still has a mint condition Dreamcast Samba de Amigo set.
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