Marketing (Page 2)

News

The future of game marketing and community | Playable Futures Podcast

Heaven Media's Mark Reed and Amplitude Studio's Romain de Waubert de Genlis discuss the role fans play in promoting and event developing games today

Dec. 19, 2022 GamesIndustry.biz Staff

News

Super Nintendo World US opens on February 17

Mushroom Kingdom-themed amusement park will become a major fixture of Universal Studios Hollywood

Dec. 15, 2022 Press Release

News

Hades 2, Death Stranding 2 and Armored Core 6 revealed at The Game Awards 2022

Show also unveiled new project from Bioshock maker Ken Levine, new Crash Bandicoot party title, lots of 2023 releases

Dec. 9, 2022 Danielle Partis

News

God of War Ragnarök storms The Game Awards 2022

Six wins for Sony's acclaimed Norse adventure, but Elden Ring named Game of the Year

Dec. 9, 2022 James Batchelor

Feature

PID Games: The "punk" indie publisher giving small studios their first chance

Stanislas Jun Peyrat talks about creating safety for new studios, and bringing fun to the games industry

Nov. 22, 2022 Marie Dealessandri

Opinion

AI moderation will cause more harm than good | Opinion

The problem of in-game abuse can only be solved through a proper commitment of resources; magical thinking about AI solutions will only make things worse

Nov. 18, 2022 Rob Fahey

Academy

Four lessons Apex Legends: Mobile can teach about porting AAA franchises to mobile

GameRefinery's Erno Kiiski looks into what makes Respawn's smartphone spin-off a successful handheld title

Nov. 17, 2022 Erno Kiiski

Academy

The hidden costs of indie game development

Experts explore the unforeseen financial challenges of indie dev, and how you can better plan your upcoming game development journey as a new studio

Nov. 8, 2022 Marie Dealessandri

News

ÜberStrategist snags marketing firm VirTasktic

VirTasktic CEO Carolyn Crummey steps into the role of ÜberStrategist’s chief marketing officer

Nov. 3, 2022 Jeffrey Rousseau

Academy

Fine-tuning Tunic's marketing message

Finji CEO Bekah Saltsman identified three problems heading into the game's release and five efforts to address them

Oct. 27, 2022 Brendan Sinclair

Feature

Video games are the new battleground for big brands

A panel of experts discuss how everyone from high-end fashion labels to celebrities are collaborating more closely with video games

Oct. 24, 2022 James Batchelor

Academy

The ultimate guide to pitching your game

Advice from all around the industry about how to pitch your game

Oct. 10, 2022 Marie Dealessandri

Academy

Don't do that: What to avoid when soft launching a game

AppQuantum's Sergey Ryabtsev and Alina Zlotnik reflect on the mistakes made on a cancelled project and share advice on soft launching in the mobile free-to-play space

Oct. 10, 2022 Sergey Ryabtsev & Alina Zlotnik

Academy

Pitching to work on a well-known IP

CEO Aj Grand-Scrutton talks through the process that gave Dlala Studios access to established characters like Mickey Mouse and Battletoads

Oct. 7, 2022 James Batchelor

Academy

Adapting in-game advertising for a privacy-centric world

Adjust's chief product officer Katie Madding explores the best strategies in an ever-changing mobile market

Sept. 26, 2022 Katie Madding

Feature

Nobody really wins when a video game leaks | Opinion

Getting a leak wrong is inevitable and lets everyone down

Sept. 14, 2022 Christopher Dring

News

G Fuel fires staffers after complaints over CEO's offensive language

Current and former employees describe toxic behavior from sports and energy drink outfit's senior leadership

Sept. 7, 2022 Brendan Sinclair

Feature

New Twitch policy enables wider strategies for building your brand | Opinion

Twitch Partners can now stream on other platforms as well, which StreamElements' Gil Hirsch says opens the door to new opportunities for content creation

Sept. 7, 2022 Gil Hirsch

Academy

Earning wishlists on Steam: A case study

Black Tabby Games' Tony Howard-Arias explains how Slay the Princess earned 25,000 wishlists in two weeks and gives tips to other indies looking to build their audience

Aug. 30, 2022 Tony Howard-Arias

News

Everywhere developer has been hiring a blockchain team

Build a Rocket Boy Studio says blockchain job postings were for "research positions," does not rule out using the tech in upcoming game

Aug. 24, 2022 Brendan Sinclair

Feature

Fortnite and the contemporary pop culture slurry | This Week in Business

Years of crossover collaborations in live service games suggest a shift in flexibility for brand holders of all kinds

Aug. 19, 2022 Brendan Sinclair

Academy

A beginner's guide to approaching influencers

Plan of Attack's Dom Lawrence shares ten tips about getting in touch with content creators and increasing your chance to get a partnership going

Aug. 15, 2022 Dom Lawrence

Academy

What should you charge for your indie game?

At Develop:Brighton, Game If You Are founder Lewis Denby discussed pricing, vetting competitors, and estimating revenue potential

Aug. 11, 2022 Danielle Partis

News

Steam publishes new graphical asset guidelines, restricting text use

"In most cases this additional text is presented in English, isolating much of the Steam audience that doesn't speak English," Valve said

Aug. 2, 2022 Marie Dealessandri

News

Twitch viewership fell as Facebook Gaming rose in June

StreamElements points to Facebook's focus on emerging markets for split in viewership trends

July 29, 2022 Brendan Sinclair