Marketing

Our free webinar with TikTok on the new era for mobile gaming is this week

It'll tackle how to succeed in the new era of mobile gaming

April 23, 2024 Sponsored Article

Academy

The definitive primer for publishers and developers on striking deals with influencers

Gamesight's Emilee Helm shares five influencer marketing strategies, and how to identify good offers from bad ones

March 28, 2024 Emilee Helm

News

EA, Miniclip, Jagex loot box ads broke UK advertising rules

Advertising Standards Authority upholds three complaints for Golf Clash, 8 Ball Pool and RuneScape which failed to disclose presence of loot boxes

March 20, 2024 James Batchelor

Feature

Representation with intention | GDC 2024

Experts from Capcom and Lilith Games highlight the obstacles hindering inclusivity in gaming communities, and why it matters

March 18, 2024 Marie Dealessandri

Opinion

Discoverability is a problem that will never be solved | Opinion

Even as digital platforms battle low-quality dreck, the bigger problem remains intractable – too many products, and not enough consumer attention to go around

March 15, 2024 Rob Fahey

Academy

Four ways to build better indie marketing campaigns

20ten's director of gaming Luke Fisher gives tips on how to keep players engaged

Feb. 26, 2024 Luke Fisher

Academy

An introduction to mobile user acquisition

AppQuantum's Vladislav Samarin explores the basics of mobile marketing, and what you can expect between running in-house UA, working with an agency, and mobile publishing

Feb. 5, 2024 Vladislav Samarin

Opinion

Genshin Impact's protesting players aren't just "entitled gamers" | Opinion

Protests against underwhelming in-game rewards should be treated as valuable feedback on a monetisation strategy gone awry, not as ingratitude or entitlement

Jan. 26, 2024 Rob Fahey

News

This year's Game Awards sees an increase of title announcements

Among the 61 games revealed action/adventure titles made up 51% of the debuts televised

Dec. 8, 2023 Jeffrey Rousseau

News

Hideo Kojima's OD, Marvel's Blade and new Monster Hunter led The Game Awards 2023 reveals

Release dates also given for Skull & Bones, Visions of Mana, and Warhammer 40,000: Space Marine 2

Dec. 8, 2023 Sophie McEvoy

News

Baldur's Gate 3 sweeps The Game Awards 2023

Alan Wake 2 won three awards, including Best Narrative

Dec. 8, 2023 Sophie McEvoy

Opinion

GTA 6 trailer leak spoiled the biggest video game moment in a decade | Opinion

It was a disappointing start to a significant week for the video games business

Dec. 5, 2023 Christopher Dring

News

Ubisoft says technical error caused in-game ads in Assassin's Creed

Players reported promotions for Assassin's Creed Mirage appeared when loading the map in Odyssey and Origins

Nov. 24, 2023 James Batchelor

In Call of Duty: Modern Warfare 2 (2009), a soldier holding a rifle runs past some shacks

News

Activision made a secret deal for gun product placement in Call of Duty

Agreement with Remington for 2009's Modern Warfare 2 comes to light after lawsuit against arms makers

Oct. 17, 2023 Brendan Sinclair

News

Tokyo Game Show 2023 set to be "largest ever"

The Japanese games expo will utilise its entire venue for the first time in four years this September, organisers said

July 5, 2023 Sophie McEvoy

Opinion

FF16's demo is a masterclass in pre-launch marketing | Opinion

The choices that allowed the demo from Square Enix' latest to shine lie in the game's fundamental design

June 16, 2023 Rob Fahey

News

Steam to stop using Google Analytics

Platform to strengthen internal traffic analytics tools instead, says Google's "tracking solutions don't align well with [Valve's] approach to customer privacy"

May 17, 2023 Marie Dealessandri