Marketing (Page 31)

Unsurprisingly, Activision is promising the "most ambitious Call of Duty ever"

Microsoft's Major Nelson says Inside Xbox will remain in other areas, however

For a limited time buying a car will get you a portable game system

Zynga testing waters of new Zynga Platform, starting with Row Sham Bow

PopCap looks to leverage its brands with everything from hats and clothing to toys and calendars

Microsoft's biggest investment ever in live action is "not just a marketing piece"

How a small studio from Newcastle engaged with one of the world's biggest luxury brands

How the Wii U can thrive in a tough market

Konami pushing for Dance game fitness benefits in partnership with leading organizations

How Skyrim and Batman: Arkham City broke out of their niche markets