News Twitch viewership fell as Facebook Gaming rose in June StreamElements points to Facebook's focus on emerging markets for split in viewership trends July 29, 2022 Brendan Sinclair
Academy How viral marketing and cultural history propelled The Wagadu Chronicles At Develop:Brighton, Twin Drums' Allan Cudicio gave an overview of his strategies to gain traction with the studio's Afro-fantasy MMORPG July 28, 2022 Marie Dealessandri
Feature Are forums a thing of the past, or your game's most valuable resource? Gearbox is the latest in a string of companies to ditch forums in favour of Discord; but does the switch make sense? July 21, 2022 Marie Dealessandri
Feature Why video games PR needs to change Cary Kwok discusses the ever-evolving challenge of promoting your games and protecting your company's reputation July 14, 2022 James Batchelor
Academy How to get a job as a marketing director in games Industry experts from both AAA and indie sectors share their tips for evolving your marketing career to the director stage July 11, 2022 Alex Calvin
Academy The performance marketing approach to working with influencers Gamesight's Nikki Demmel on how to make the most out of partnerships with content creators July 7, 2022 Nikki Demmel
Academy How to get your indie game noticed PR and marketing experts offer their expertise and advice for indie developers in this GI Live Online panel July 4, 2022 Alan Wen
Academy Getting your game covered, as told by journalists Games journalists assemble to give indie developers tips on how to efficiently pitch to the press June 29, 2022 Marie Dealessandri
Feature Building an Exploding Kittens transmedia universe Elan Lee talks about making a mobile game for Netflix and the company's ultimate aspirations June 28, 2022 Brendan Sinclair
Feature Xbox's move from 'edgy' to 'everyone' | This Week in Business How a brand that leaned into exclusionary gamer stereotypes overhauled its image over three console generations June 24, 2022 Brendan Sinclair
Academy Self-care tips for games community managers - and their bosses Safe in Our World's Sarah Sorrell on supporting a CM's wellbeing and why mental health first aid training is a must June 23, 2022 Sarah Sorrell
Feature Newzoo: Gamers like brands more than non-gamers do Survey covering 13 different brands that have been active in gaming found players held significantly more favorable attitudes than non-gamers June 20, 2022 Brendan Sinclair
News Nintendo is not attending Gamescom Platform holder will instead bring upcoming Nintendo Switch games to “numerous events throughout Germany” June 6, 2022 James Batchelor
Feature Streaming is the key to discovery Sam Naji and Damian Abrahams explain why livestreaming is crucial for understanding gamers and how it translates to sales May 18, 2022 Sam Naji and Damian Abrahams
Stub Games Branding opens first US-based office in Boston PR and marketing firm launched as a remote company in 2021, currently has offices in Brazil and Mexico May 11, 2022 Marie Dealessandri
Academy Mastering predictive lifetime value in the iOS 14.5+ era Adjust's Katie Madding explores how to make accurate LTV predictions in a post-IDFA world May 9, 2022 Katie Madding
News Electronic Arts seeks more influencers as it opens Creator Network to all Previously invite-only initiative aims to have over 5,000 creators making content around EA games by the end of the year April 28, 2022 James Batchelor
News Sony reportedly considering in-game ads for free-to-play titles This new approach to advertising on PlayStation could launch by the end of the year April 21, 2022 Marie Dealessandri
Feature Microsoft considering in-game ads for free-to-play titles - Report Xbox maker would not take revenue cut and limit ads to a select group of brands at first April 18, 2022 Brendan Sinclair
News Anzu raises $20m to expand in-game advertising efforts In-game advertising platform's latest funding round sees support from NBCUniversal and HTC March 31, 2022 Danielle Partis
News 40% of mobile companies in US and UK suffer losses post-IDFA 75% of those who lost revenue said they felt that the changes "put the future of their business at risk" March 31, 2022 Marie Dealessandri
Academy TikTok lessons from Among Us' success | GDC 2022 Innersloth's Victoria Tran shared tips about how to run a games TikTok account March 28, 2022 Marie Dealessandri
Academy Deep dive: Inside Strange Horticulture's delightful Steam success Iceberg Interactive CEO Erik Schreuder recaps the occult plant store puzzle game's launch strategy March 23, 2022 Simon Carless
Academy A post-IDFA guide to user acquisition for indies Tenjin's Christopher Farm offers advice on how small mobile studios can attract more players to their games in 2022 March 7, 2022 Christopher Farm 1 comment
Academy Should you be bringing your creatives in-house? IronSource's Dan Greenberg looks into the intricacies of ad creatives production on mobile Feb. 28, 2022 Dan Greenberg