Former Microsoft head of product marketing Robin Burrowes, who lead marketing and management of Xbox Live in Europe, has made the move to Apple.
According to his LinkedIn profile he started the position last month, where he's now responsible for App Store marketing for iTunes Europe.
Burrowes joined Xbox UK in February 2005 following time with MSN and HMV. At Microsoft he was marketing manager for the console, and was responsible for promotions including Xtival Free LIVE Weekend and the Summer Of Football campaign.
This week Apple also appointed former Dixons CEO John Browett as senior vice president of retail.
"Our retail stores are all about customer service, and John shares that commitment like no-one else we've met," said Apple's Tim Cook.