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Audio system to be employed by Rare.

Montreal, Canada. – July 8, 2008 –Audiokinetic Inc., the leading audio solution provider for the video game industry, announced today that Rare Ltd will use its award-winning audio pipeline solution, Wwise for the development of several upcoming titles.

Recognized as one of the world's leading video game developers,.UK-based Rare is part of Microsoft Game Studios and is renowned for creating some of the most popular video games in history, such as Conker's Bad Fur Day, GoldenEye 007, Perfect Dark, Banjo-Kazooie, and Donkey Kong 64. Rare used proprietary technology for audio in the past and decided to switch to Wwise after a thorough evaluation process.

“Wwise offers an unmatched feature set, yet it is still a very intuitive solution,” says Robin Beanland, Head of Music, Rare Ltd. “Day after day, we realize that Wwise has got absolutely everything we need: real-time auditioning, advanced profiling capabilities, a comprehensive interactive music feature set, etc. It’s all there and totally straight forward.”

Another aspect that stood out in favour of Wwise is the quality of the support provided by Audiokinetic and the responsiveness of the team. “One of our projects developed with Wwise has a very short development cycle,” comments Robin Beanland. “Since day 1, the Audiokinetic team has been amazing in supporting us, making sure that no time is wasted. They’re as dedicated to our project as we are, and it is very comforting to know that we have an extra team of 25 people to rely on.”

About Audiokinetic

Audiokinetic provides powerful and flexible audio solutions for the video game industry. Wwise, our award winning, audio pipeline solution, is setting new standards in audio production. This cost-efficient middleware increases productivity and simplifies the development process, giving game developers the flexibility, toolsets, and workflow necessary to dramatically advance the gaming experience.

Audiokinetic is headquartered in Montreal, QC, Canada. www.audiokinetic.com

For additional information, please contact:

Karine Légeron


Tel: 514-499-9100 - ext 260

Email: klegeron@audiokinetic.com


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GamesIndustry International


GamesIndustry International is the world's leading games industry website, incorporating GamesIndustry.biz and IndustryGamers.com.

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