While the success of the Wii is having a positive effect on the videogame business as a whole, non-gaming technology suppliers are also getting a boost by the runaway success of the new console.
Component manufacturers and the accelerometer industry are all seeing positive growth due Nintendo's hardware sales success, according to a report on tech.co.uk.
US firm Analog Devices and European outfit STMicroelectronics, both of which supply acceleration sensors for the Wii remote and nunchuck, are expanding due to the success of the console and establishing dedicated operations for manufacturing the Wii components.
The Wii's control devices are also being credited with helping the acceleration industry grow, as similar technology becomes adopted into phone handsets and other mobile devices, says the report.
Sales of the Nintendo Wii continue at an impressive pace in the UK, with sell-through figures from Chart-Track showing the console is likely to clock up one million units by November.