We R Interactive

We R Interactive is an online games publisher with a mission to bring together the worlds of film and game. Former PlayStation and Eidos executive David Rose, ex-ITV Interactive Commissioning Editor Oli Madgett and leading Media Analyst Richard Dale founded the company in July 2010.

We R Interactive enjoys support from directors Tom Thirlwall and Chris Kelly of acclaimed production company Bigballs Films and is backed by Peter Mead, founder of legendary London advertising agency Abbott Mead Vickers BBDO, and Fru Hazlitt, former Yahoo! and Gcap Media boss, and ITV’s new commercial and online director.

Dave Rose explains the company’s mission: “We are committed to a gaming revolution, finally bringing together the film and games industries to develop products the like of which have never been seen before. We R Interactive will take branded content to a whole new level, creating interactive, social games for smartphones, Facebook and the web. These games will create rich new worlds for players, worlds filled with aspiration, dilemma and reward that blur the lines between digital life and real life.”

On joining TIGA Rose added: “I have always been a huge supporter of TIGA and its mission to make the UK the best place to do games business. We R Interactive is a completely new kind of games company and we want to work closely with TIGA to raise our profile and showcase our exciting, revolutionary content to the industry and media.”

Dr. Richard Wilson TIGA CEO: Last year we launched ‘Creative Industry Switch’ a project aimed at breaking down the boundaries between the games industry and other creative industries, encouraging collaboration and new creative ideas to flow. We R Interactive is doing just that - combining online gaming with high quality broadcast content and narrative story-telling. We are thrilled that the company has joined TIGA and we look forward to working closely together.”

Ends

Notes to editors:

About TIGA:

TIGA is the trade association representing the UK’s games industry. The majority of our members are either independent games developers or in-house publisher owned developers. We also have games publishers, outsourcing companies, technology businesses and universities amongst our membership. TIGA was awarded ‘Trade Association of the Year’ and the ‘Member Recruitment Award’ at the Trade Association Forum Best Practice Awards 2010.

TIGA's vision is to make the UK the best place in the world to do games business. We focus on three sets of activities: political representation, generating media coverage and developing services that enhance the competitiveness of our members. This means that TIGA members are effectively represented in the corridors of power, their voice is heard in the media and they receive benefits that make a material difference to their businesses, including a reduction in costs and improved commercial opportunities.

For further information, please contact Eva Field, TIGA PR Manager on: 07814 039 983, or email eva@tiga.org.