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Want To Represent the UK in this year’s Electronic Sports World Cup? Game On.

Fancy your chances of representing the UK in the video gaming equivalent of the Olympics or World Cup? Well, the time for practice is over as amateurs and professionals can now enter for the regional finals of the fourth Electronic Sports World Cup. They can do so by registering online at www.eswc.co.uk

E-sports is an increasingly-popular cultural phenomenon, with the best competitors having a unique chance to go forward and represent the UK at the event's Grand Finals in Paris at the end of June. As testament to its ever-growing popularity, the event organisers are offering a prize fund of $400,000 - to be shared between the ultimate global champions of the six PC and Playstation game disciplines. The games featured are: Counter-Strike 1.6 for PC by Valve Software; Quake 4 - for PC by ID Software / Activision; Warcraft III TFT for PC by Blizzard / VU Games; Gran Turismo 4 on the PS2 by Polyphonie Digital / SCEE; Pro Evolution Soccer 5 for PC by Konami; and Trackmania Nations ESWC for PC by Nadeo.

Last year in the UK, the competition attracted over 200 pre-dominantly professional gamers in the UK heats, leading to the national finals staged in Oxford. The 2006 UK finals will be produced and stage-managed by official ESWC UK organisers Game Frontier. Details of the regional event roll-out and national finals location and dates will be announced within the next month.

The UK defending champion of Pro Evolution Soccer 5 is 20-year-old Asian Hawk, who has qualified to represent the UK for the last two years. The Manchester-based player believes that the phenomenon of e-sport is rapidly moving from underground cult to popular mainstream status: "With the fantastic prize money on offer in Paris this year, I can see that defending my UK crown in Pro Evolution Soccer will be an increasingly competitive task. But if you ask me whether I'm up for it? Challenge most definitely accepted".

About Game Frontier

Game Frontier - is a technical consultancy specialising in the production and stage management of digital entertainment events. With over five years of expertise in the Electronic Sports arena, Game Frontier has helped popularise the concept of a World Cup as part of a unique global network of strategic Electronic Sports World Cup partners. Game Frontier has also managed the LG Cyber Cup in Dubai (2002, 2003) and is making significant inroads in the Middle East market, based on its 3E philosophy of enterprise, efficiency and expertise.

About Games - Services:

Games - Services (French company, formerly "Ligurena") has specialised in producing video game events, communication, and the development of technologies related to digital leisure activities and electronic sports.

Every year, Games - Services designs and produces the Electronic Sports French and World Cups; nowadays, as the ESWC (Electronic Sports World Cup), the Cup is established in over fifty countries these games. Games - Services also publishes the Cyberleagues on-line system and a magazine, Overgame.

Internet: http://www.games-services.com

Main contacts

Radiator PR - Ashley Douglas

Tel: 020 7404 8264 email: ashleyd@radiatorpr.com

Agence Initial2D - David Heuzé (ESWC Grand Final Press Officer)

Tél. : +33 1 42 28 28 50 - email : dheuze@initial2d.com

Game Frontier - Jaffer Mir (Managing Director)

Tél. : 0870 420 2424 email : office@gamefrontier.biz

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