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Volkswagen Touareg Challenge

Free iPhone game scores a million downloads and generates 3,500 test drives for VW.

- for immediate publication –

Hamburg, Germany, 4 June 2010 – Volkswagen continues their successful mobile marketing strategy with Volkswagen Touareg Challenge. Over its first weekend, Volkswagen’s fourth iPhone ad game reached the top 10 in Germany, Austria, Switzerland, the USA, Canada, France, Italy, Portugal, the Netherlands, Russia, Poland, Japan, Korea, South Africa, Mexico, and numerous other countries and has already recorded 1,000,000 downloads after just one and a half weeks.

With that, Volkswagen Touareg Challenge has surpassed the previously most successful title Volkswagen Polo Challenge, which registered approximately 500,000 downloads in a comparable time. However, Volkswagen Touareg Challenge scores best in the area of CRM.With an average playing time of eight minutes, the title has outdone its predecessors by far. Furthermore, to date over than 3,500 players have used the integrated function to arrange a test drive and more than 50,000 have used the integrated dealer search. It is especially pleasing that the average age of the players, according to the information they provided, is 35, and thus the game has struck a chord with precisely the intended target group. The statistics from Volkswagen Touareg Challenge prove that high-quality iPhone ad games not only stir up interest in a product, they can also generate genuine leads.

‘We are overwhelmed by the tremendous amount of time players are spending with Volkswagen Touareg Challenge. But we are especially pleased that Touareg fans are eagerly using the dealer search and that the opportunity to arrange a test drive is doing so well,’ says Cornelia Lenz from the Volkswagen eGames team. ‘With FISHLABS, we have found the right partner to offer our fans an added value and successfully handle iPhone ad games for Volkswagen.’

‘The special promotion by Apple in the USA, Italy, Japan, and Germany - which we cannot directly influence as a developer or publisher - is extremely unusual for a free ad game and demonstrates the outstanding quality of Volkswagen Touareg Challenge,’ comments Michael Schade, CEO of FISHLABS Entertainment GmbH. ‘The media value may be worth hundreds of thousands of euros compared to the cost of promoting apps in other ways. A real hit for Volkswagen.’


FISHLABS is specialized in 3D mobile games development of rich racing and action titles on iPhone, iPad, Nokia, Android smartphones and J2ME (Java). The most successful brands of the game developer based in Hamburg, are award-winning titles like Galaxy on Fire TM , DEEP TM , Blades & Magic TM , Rally Master Pro TM , and Snowboard Hero TM .

FISHLABS is also known for extremely successful ad games on iPhone for clients like Volkswagen and Barclaycard, having dominated the App Store download charts in almost every country for weeks. To date, FISHLABS’ iPhone games generated more than 24 million downloads. For more information visit www.fishlabs.net.

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