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Volkswagen Polo Challenge

Promotional number available free for iPhones later this month.

- for immediate publication –

Hamburg/Wolfsburg, Germany, 04 March 2009 – On 03 March 2009, the new Volkswagen Polo was premiered at the Geneva Motor Show. The 3D racing game Volkswagen Polo Challenge was developed by FISHLABS, the world’s leading developer and publisher of 3D mobile games, and will be available for download free of charge in the Apple AppStore beginning in mid-March.

VW Polo Challenge provides pure racing game fun with the new Polo on eight detailed, animated tracks for the iPhone and iPod Touch. The difficulty increases with every course and only those who drive a best time will be rewarded with a new track. The realistic 4-point driving physics and the innovative controls – steering is done by tilting the iPhone or iPod Touch – are impressive, and the Hamburg-based newcomer band Feinkost from the Volkswagen Sound Foundation provide a cool score.

VW Polo Challenge offers the perfect combination of sporty driving fun, attractive design, and quality. Those who want to test drive the new Polo in real life, and not just virtually, can use the game menu to navigate to the nearest VW dealer via GPS and Google Maps.

‘With this game, Volkswagen is breaking new ground and innovatively and consistently implementing the concept of integrated communication in all media. At the same time, we are addressing a young target group,’ says Volkswagen CRM and Internetmarketing. ‘FISHLABS have more than lived up to their excellent reputation as a studio for first-class 3D mobile games and have supported VW with their extensive know-how. The new Polo is outstandingly positioned.’

‘VW has really touched the zeitgeist with the 3D racing game for the new Polo. Everyone is talking about the iPhone and iPod Touch and games are by far the most popular application for these groundbreaking platforms,’ explains Michael Schade, CEO of FISHLABS Entertainment GmbH. ‘With the help of our large fan community of umpteen million mobile gamers, the new VW Polo will spread like wildfire on the iPhone and iPod Touch.’


Based in Hamburg, Germany, FISHLABS Entertainment GmbH is the world’s leading developer and publisher of high-quality 3D mobile games. Founded in 2004, FISHLABS now employs a team of 30 people and is responsible for the development of over 20 high-quality games. FISHLABS’ game portfolio includes multiple award-winning in-house productions such as Galaxy on Fire™, DEEP™, Blades & Magic™, Rally Master Pro™, and Snowboard Hero™, as well as licensed productions of well-known brands like V-Rally® 3D, Star Wars™ – Imperial Ace 3D, Tony Hawk’s Downhill Jam™, and Gladiator™. The high quality of FISHLABS’ 3D mobile games is demonstrated by numerous awards, such as Best Mobile Game 2008 (Rally Master Pro™) and third-best mobile game 2008 (Snowboard Hero™) according to Pocket Gamer Analysis. FISHLABS is also the best mobile game developer of 2008 according to MobileGamesDB.

The in-house developed 3D game engine ABYSS® for mobile telephones with Java™, BREW™, Symbian™, and Windows® Mobile Technology, and iPhone and iPod Touch supports some 300 different end devices and sets new standards in terms of compatibility and performance. FISHLABS 3D mobile games are marketed worldwide by more than 160 well-known network operators such as T-Mobile, Vodafone, O2, Orange, 3, Telefonica, Cingular, Sprint, and Verizon, as well as directly via www.fishlabs.net. Furthermore, FISHLABS is one of the few providers to market their portfolio over Nokia N-Gage and Sony Ericsson PlayNow™.

For more information visit www.fishlabs.net.

About VW Polo

Make way for the new Polo! The millions best-seller debuts in a fully new look and technology and unique quality. With their small car of the year 2009, Volkswagen rigorously meets the demands of the automotive present and goes one step farther. The cleanest and economical motors coupled with intelligent design set new standards in the fifth generation Polo. There will be a total of seven motors for the new Polo in the first year – four petrol and three diesel – with a range of performance from 44 kW / 60 HP to 77 kW / 105 HP. The potential of the newly developed TDI motors is demonstrated by the Polo 1.6 TDI with 66 kW / 90 HP: with an average fuel consumption of 3.8 litres per 100 kilometres and 96 g/km CO2, the Polo BlueMotion sets itself apart as the most economical and lowest emission five-seater diesel in the world. Due to the large demand, advanced sales of the new Polo already began on 5 March 2009. It will be available in Germany starting at 12,150 Euros (for the three-door model).

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