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Virtual world sessions added to EIF

Three new talks added to the Edinburgh International Conference Centre on August 11 - 12.

The Edinburgh Interactive Festival has announced three new sessions focusing on virtual worlds for its event taking place at the Edinburgh International Conference Centre on August 11 - 12.

'The 3 MMO's - from Content to Community' is to be one of the new sessions, chaired by Matt Rothman of Hemisphere Capital, and feature Kerry Fraser-Robinson, president of Redbedlam.

"There's a lot being written about virtual worlds and a lot of funds being invested in them but when you look at who's out there doing it, it's a short list. We'll be looking at what it takes to build these new forms of entertainment, knowing it requires a lot more than technology," Rothman said.

This will be followed by 'Real Politics invade Virtual Worlds' dealing with social and economic issues in EVE online', chaired by Fred Hasson, executive director at Redbedlam and chairman of the European Games Developers Federation.

"The social and economic consequences of in game communities must be one of the most fascinating subjects in the games industry. The skills needed in this genre of games, has much if not more to do with how one effectively intercedes and moderates growing communities as it has the technology and content production. EVE Online have quite correctly recognised the importance of this and their research is extremely revealing," said Hasson.

The other virtual worlds session was announced yesterday and will be 'Inline Transactions', by PlaySpan's CEO Karl Mehta.

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