Virgin Radio has launched a music player for the Wii and PlayStation 3 web browsers in the UK.
The player streams music from Virgin Radio, Virgin Radio Extreme, Virgin Radio Classic Rock and Virgin Radio Groove.
"It's great for us to achieve another new media first and be the only UK radio station available on both of these massively popular games consoles," said James Cridland, director of digital media, reports Radio Today.
"People are treating the consoles as part of their home entertainment media centre and now Virgin Radio will be part of that experience. This platform has great growth potential, particularly among early-adopters and the 25 — 44 audience popular with advertisers," he added.
As well as the radio player, users will be able to buy tickets and CDs and download music through the Virgin Radio Ticket Store.