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Video Game Industry Leaders To Speak At Game Marketing Conference On March 8-9, 2006 In San Francisco

San Francisco, California - February 10, 2006 - The Game Initiative, the leading producer of conferences and events for professionals in the computer and video game industry, today announced a stellar speaker line up for the Game Marketing Conference, taking place March 8-9, 2006 at 600 Townsend Street in San Francisco, California. The Game Marketing Conference is the only event dedicated to professionals marketing computer and video games.

Conference participants include major game publishers, developers, advertising and creative agencies as well as major media outlets and analysts. The highly acclaimed conference format gives attendees an first opportunity to network, interact and learn from industry leaders and peers.

Early registration before February 24th is $195. After February 24th the registration rate is $295 and onsite registration is $395. Attendees can register online now at the early registration rate and save $200 off the onsite price at http://www.GameMarketing.com

Speakers Include:

Bob Aniello, Vice President of Marketing, JAMDAT Mobile

Brandon Berger, Digital Innovation, OgilvyInteractive

Jamie Berger, General Manager, Consumer Products, IGN Entertainment

Michael Cai, Director of Broadband and Gaming Research, Parks Associates

Mike Cassidy, President, Xfire

Susan Corben Cox, Vice President of Marketing, Nyko Technologies

Steve Curran, Founder and Creative Director, Pod Didital Design

Don L. Daglow, President and CEO, Stormfront Studios Inc

David Edery, Associate Director for Special Projects, MIT Comparative Media Studies Program

Lydia Estrada, VP of Media Services, Ignited Minds

Nique Fajors, Vice President, Global Brand Management, Atari, Inc.

Scott Foe, Producer, Games Business Unit, Nokia

Steve Fowler, President, Clear Thought Research

Anita Frazier, Entertainment Industry Analyst, NPD Group

Mark Friedler, CEO, GameDaily

John Geoghegan, Executive Director, The SILOE Research Institute (Former VP, Global Sales & Marketing, LucasArts)

Lori Inman, Global Brand Marketing Director, Vivendi Universal Games

Sean Kauppinen, Director, Kohnke Communications

Sam Kennedy, Editor-in-Chief, 1UP.com (Ziff Davis Media Game Group)

Chris Kramer, Director of Corporate Communication, Sony Online Entertainment

Josh Larson, Director, Industry Products, CNET Games & Entertainment, CNET Networks Inc.

Alex Macris, President and CEO, Themis Group

Dan Mechem, Vice President Entertainment, Nielsen BuzzMetrics

Nathaniel Mordo, Manager, Online Marketing, Ubisoft

Paul O'Connor, VP, Design Director, High Moon Studios

Ryan Okum, Vice President, Interactive & Wireless, Streetwise Concepts & Culture

Michael Pachter, Managing Director, Research Wedbush Morgan Securities

Arne Peters, Segment Manager Consumer Software & Solutions, Intel Corporation

Craig Priddle, Director of Marketing, Bioware Corp.

Matt Ringel, President, Games Media Properties

Doug Scott, Director, Entertainment Marketing, Electronic Arts

Sibel Sunar, Vice President, The Bohle Company

Chris Ulm, Chief Design Officer, High Moon Studios

Emmanuel Valdez, Chief Creative Officer, High Moon Studios

"Game Marketing Conference provides attendees focused, practical and valuable industry insight that can be immediately utilized in any product marketing effort, said Christopher Sherman, Executive Director of the Game Initiative. "This two day conference is a must attend event for all game industry professionals tasked with bringing product to market. The conference agenda is built around industry leaders presenting the latest research, marketing strategies and the all important case studies for a true view from the trenches."

Conference sessions include:

Trend Analysis: Making sense of all the data

New platforms, new opportunities - how to ride out 2006

How to Market Next Gen Games for Next Gen Hardware

Effectiveness of viral marketing: From Loving Bees to making friends on MySpace

Case Study: ?Death Rides a Black Horse? - a look at Darkwatch

Case Study: Marketing Campaign for F.E.A.R.

A look at the launch of Vivendi Universal's F.E.A.R.

Opening Up the Shop: Blogs, Forums and Developers?

Breaking the Walls: Turning Developers into Marketers and Vice Versa

Public Relations in a Transition Year - Beyond The Review

Spending Your Dollars Wisely: Print vs. Online vs. TV

Opportunities on Emerging Platforms

Marketing Way Outside the box: Nontraditional Marketing for Games

Retail Battle Plans

Event marketing - Trade Shows to User Groups, What Works?

View the full schedule at http://www.GameMarketing.com/schedule.html

Sponsors include GameDaily, GamesIndustry.biz, 1up.com, Business Wire, Exclaim Recruiting Agency, GameRecruiter.com, Ziff Davis Media Game Group, GameSpot, GameFace and IGN.

About The Game Initiative

The Game Marketing Conference is produced by The Game Initiative, a leading producer of conferences and events for game industry professionals. Now entering it's 4th year, the Game Initiative produced 11 game focused conferences and events in 2005, attracting almost 4,000 game industry professionals from around the world as speakers, attendees, sponsors and exhibitors. Game Initiative is the leading producer of conferences and events for professionals in the computer and video game industry. Game Initiative is chartered with the growth of the industry through events, public awareness, information and supporting programs and serves the needs of companies and people involved in producing interactive entertainment software and hardware for video game consoles, handheld devices, personal computers and the Internet. Game Initiative events include the Austin Game Conference, the Mobile Game Conference, the Women's Game Conference, the Game Writers Conference, the Advertising In Games Forum, the Casual Games Conference, Game Technology Association Meetings and the How to Break into the Game Industry national conference series. More information about The Game Initiative can be found at http://www.GameConferences.com

Contact:

Tim Williams

Game Marketing Conference

512.289.8687

tw@gameconference.com

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GamesIndustry International

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GamesIndustry International is the world's leading games industry website, incorporating GamesIndustry.biz and IndustryGamers.com.

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