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Venture Arctic

Chilling ecosystem sim set in the Alaskan tundra.

For Immediate Release

Columbus, OH – June 27, 2008 - Brighter Minds Media, LLC (Brighter Minds), a wholly-owned subsidiary of Brighter Minds Media, Inc. (TSX: BRI.V), is elated to announce the retail release of Venture Arctic, the much anticipated follow-up to Venture Africa, an ecosystem simulation game from Pocketwatch Games™.

Venture Arctic invites players to create and maintain ecosystems of the Alaskan tundra inhabited with caribou, polar bears, bowhead whales, arctic wolves and orcas throughout each of the four dramatic seasons. Void of human interference, the 22 different land and aquatic animals rely on the actions of players, who simultaneously learn about the symbiotic relationships within the environment. Players control everything from the amount of snow on the ground that will melt in the spring and promote grass growth to causing sickness in frail animals in order to provide for hungry predators.

Andy Schatz, Founder and CEO of Pocketwatch Games, sees Venture Artic as a chance to entertain while informing players about the natural world. “It’s really exciting to me to see kids and gamers enjoying Venture Arctic. They love the beauty of the game, the way it makes them think and the uniqueness of it. Most don’t even realize that the act of thinking critically about the open-ended solutions also means that they’re learning about the environment at the same time.”

Named Sim Game of the Year by Game Tunnel, Venture Arctic is referred to as the ultimate ecological game. The game will be available in a package that is made of 100% recycled, 30% post-consumer waste materials. The environmentally-friendly packaging caters to the real-life concerns of those gamers who want to take part in the solution to the current ecological distresses. Players can experiment with extinction and deforestation while keeping the interests of the wildlife in mind. The normal and kid modes determine the level of difficulty, creating a game the entire family can enjoy together.

Venture Arctic will prove to be a cool retail release during the hot July, 2008. Review copies are available upon request; please contact emilys@brightermindsmedia.com for more information.

About Brighter Minds Media, LLC

Brighter Minds is a publisher of online and multimedia products for the entire family with a focus on creating wholesome and educational online games for children. Brighter Minds is also proud to offer a popular line of retail products including software, DVD games and books which are available at major retailers across the United States and Canada. All of the company’s products incorporate well-known brands such as Bob the Builder, Caillou, Marvel Heroes and DC Heroes characters, Jurassic Park, PBS Kids and Cartoon Network. Brighter Minds is based in Columbus, Ohio and is publicly traded on the TSX Venture Exchange (TSX: BRI.V).

About Pocketwatch Games™

Pocketwatch Games, LLC was founded in 2004 by video game creator Andy Schatz. Dedicated to producing games that bring enriching entertainment to its players, these encounters are designed to encourage players to explore and discover the intricacies of the world we live in. Pocketwatch Games also donated 4% of the revenue from its previous game, Venture Africa, to The WILD Foundation, a non-profit organization created to protect wilderness spaces around the world. For more information, visit www.pocketwatchgames.com.

CONTACT: Emily Schaeff

emilys@brightermindsmedia.com

614.430.3021(Ph)

614.430.3152 (Fx)

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