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"Depth-enhancement" screen tech for the PSP to be shown off at CES by SparksFly PR.


Los Angeles, Calif., (November, 2009) - RealView Innovations, Ltd., a developer of optical technology located in Ireland, has retained SparksFly Public Relations to assist in its U.S. debut of the V-Screen for the Sony® PSP TM handheld game console. The company will launch the V-Screen at the Consumer Electronics Show (CES), January 2010.

A New Visual Experience

The V-Screen uses patented optical technology first developed for the medical world in order to enhance depth cues hidden in existing images. Now gamers can experience the same depth-enhancement technology with PSPTM 1000, 2000, 3000 and Slim. Equally impressive, the V-Screen doesn't require any software, electronics or cumbersome head gear. It simply attaches to the PSPTM as a flip-up screen that includes a protective shell to guard the PSP from damage. The V-Screen brings out all the depth, colors, textures and details of any game, video or movie played on the PSP.

SparksFly Public Relations is a Los Angeles based PR firm specializing in video game products and consumer electronics. The company was founded by Dirk Foster who has worked in the video game and consumer electronics industries since 1997. Prior to launching SparksFly PR, Mr. Foster was the Director of Public Relations and Marketing for PDP, one of North America's leading manufacturers of video game peripherals.

"Dirk's experience and strengths are a perfect match for our foray into the video game market," stated Eamonn Ansbro, Optical Engineer and Co-Executive Director of RealView Innovations. "As an industry veteran, he brings the experience, contacts, and media savvy we need to successfully launch the V-Screen into the United States."

In addition to launching the V-Screen at CES, RealView will also showcase several other products that incorporate its depth-enhancing technology into home televisions and widescreens.

About RealView Innovations, Ltd.

Founded in 2001, RealView Innovations Ltd. is a privately-owned research & development company based in Ireland. RVI's management team has specialized in high-volume optical production, thin-film technology, advanced industrial and military optics, and scientific instrumentation. Presently, RVI's focus is on applications in the personal entertainment and video game markets. Its technology will also be integrated into other areas including mobile phones, televisions, arcade games, ATM's, and flight simulators. Since 2009, RealView Innovations Ltd. is a wholly-owned subsidiary of RealView Manufacturing Ltd. For company info: www.realview.ie

About SparksFly Public Relations

Founded in 2005, SparksFly PR is a full service public relations firm specializing in video game products and accessories, consumer electronics, product launches, and start ups. We are a small, aggressive company that tailors a focused communications campaign for each client. SparksFly PR remains focused on providing intimate, individual attention to every campaign in order to secure maximum media exposure, ultimately resulting in success for our clients. From our media strategy to our reasonable fee structure, we tailor each public relations program to meet the needs of each individual client. www.sparksflypr.com

Contact: SparksFly PR

(323) 404-6957


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