UTour Golf And SI.com (Sports Illustrated) Join Forces To Present The SI.com Open Sweepstakes And A Trip For Two To Maui, Hawaii

Prize Package Includes Airfare, Hotel and Activities

News by GamesIndustry International Contributor

Published on Dec. 7, 2007

FOR IMMEDIATE RELEASE

TORONTO, December 7, 2007 - UTour Golf, the world's most rewarding online golf experience, has teamed up with SI.com (Sports Illustrated) to bring online golfers a special, branded tournament featuring a trip for two to Maui, Hawaii. With golf rounds scheduled Dec. 3-12 2007, players can vie for top spots by entering designated tournaments for free at www.utourGolf.com.

"UTour players are fierce competitors on both the virtual and actual golf course, and their dedication to the game means that they play with the best knowledge available," said Jon Walsh, CEO of Groove Media Inc. "SI.com has a long-standing reputation for providing one of the best sports sites available and we are excited to have the opportunity to work with them to reward golf enthusiasts with a chance to win a great trip in our online tournament."

The SI.com Open Sweepstakes began at 12:01 AM EST on Monday, Dec 3, 2007, and is open to all registered UTour Golf players who are at least 21 years old and reside in the U.S. (except Puerto Rico), Canada (except the Province of Quebec), or the U.K. Any eligible player can enter the Sweepstakes by playing in one of the SI.com Open tournaments and have a chance to win a round trip for two to Maui, Hawaii, airfare, six nights at the Hyatt Regency Maui Hotel, one Adventure Snorkeling excursion and one Adventure Biking tour. For full details, Sweepstakes rules and eligibility visit http://www.utourgolf.com/2007siopen/.

"More and more people are playing golf tournaments online and UTour Golf is at the trend's forefront. The upcoming tournament gives us an innovative new way to reach our audience," said Sports Illustrated Chief Marketing Officer Andrew Judelson.

Advertising allows UTour Golf to offer players a top quality online golf experience free of charge. In turn, unparalleled access to the highly sought after male 18-34 demographic allows UTour to offer advertisers a targeted and measurable way of reaching their intended audience. UTour's ad-serving technology utilizes pre-game videos, sponsored events and tournaments, and customizable in-game ads to deliver the most powerful promotional opportunities available in online gaming.

About UTour Golf

UTour Golf is the world's first free online full-featured golf video game. Players of all levels can download the game in minutes and tee off online against competitors for fun or cash prizes. Courses are inspired by golfing locations from around the world and offer multiple game rules including traditional Stroke Play and Match Play. Every game offers a new challenge with game variables that include dynamic wind and weather conditions, variable pin and tee block placements and even variable green speed and rough length. To play, visit www.utourGolf.com.

About Sports Illustrated

SI is a multimedia sports brand that takes the consumer into the heart and soul of sports. The SI franchise is anchored by SPORTS ILLUSTRATED, the most respected voice in sports journalism which reaches a weekly audience of nearly 21 million adults, and www.SI.COM, the magazine's 24/7 sports news website that delivers more than 150 original stories to its users each week. The SI franchise also includes SPORTS ILLUSTRATED KIDS ( www.sikids.com), a monthly magazine targeted to kids age 8 and up; GOLF MAGAZINE and www.GOLF.COM; www.FANNATION.COM, a social networking and sports news aggregation platform; www.SIONCAMPUS.COM, a website dedicated to college sports and the college sports lifestyle; SI PRESENTS the magazine's specialty publishing division; as well as SI BOOKS, SI PICTURES, SI PRODUCTIONS, SI DIGITAL and SI EVENTS. Founded in 1954, SI is a division of Time Inc., the world's leading magazine publishing company and a subsidiary of Time Warner.

About Groove Media Inc.

Headquartered in Toronto, Canada with offices in Dublin, Ireland, Groove Media Inc. is a global publisher and developer of interactive entertainment software. Groove's mission is to revolutionize the video gaming industry by combining traditional video games, skill gaming and e-commerce. For more information, visit www.groovegames.com.

MEDIA CONTACTS:

UTOUR GOLF

Michael Haines

Managing Director

+353 1 4151289

mhaines@groovegames.com

UNITED STATES

Eddiemae Jukes

Kohnke Communications

415-777-4000

eddiemae@kohnkecomm.com

SPORTS ILLUSTRATED