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10-Day Event Features Prizes Provided by Industry-Leading Manufacturer, Callaway Golf

TORONTO - December 21, 2007 - UTour Golf, the world's most rewarding online golf experience, and Callaway Golf are pleased to bring golfers a special branded tournament featuring exclusive Callaway Golf merchandise. With rounds scheduled Dec 21st - 30th, 2007, players can vie for top spots by entering designated tournaments at www.utourGolf.com.

"UTour players love the game of golf, and we know that they will compete fiercely for the opportunity to get their hands on the high-performance Callaway Golf clubs that Callaway Golf is offering in our tournament," said Jon Walsh, CEO of Groove Media Inc. "Callaway golf has a long-standing reputation for innovation in golf equipment technology, and we're happy to provide our players with another great reason to compete on our online greens."

Beginning 12:00 a.m. EST on Friday, December 21st, 2007, the Callaway Golf Invitational Sweepstakes is open to all registered UTour Golf players. With each completed game in a Callaway Golf Invitational Sweepstakes tournament, players will get the chance to win one of 25 great Callaway Golf prizes, including a full set of X-20 Irons. The tournament runs a full 10 days, ending 11:59 p.m. EST on Sunday, December 30th, 2007. Full details and official rules for the Callaway Golf Invitational Sweepstakes can be found at http://www.utourgolf.com/2007callawayinvitational/index.html.

The Callaway Golf Invitational was created in association with Engage In-Game Advertising, an independent media company exclusively focused on targeting core and casual gamers across console, PC, and mobile video games.

Advertising allows UTour Golf to offer players a top-quality online golf experience free of charge. In turn, unparalleled access to the highly sought-after male 18-34 demographic allows UTour to offer advertisers a targeted and measurable way of reaching their intended audience. UTour's ad-serving technology utilizes pre-game videos, sponsored events and tournaments, and customizable in-game ads to deliver the most powerful promotional opportunities available in online gaming.

About UTour Golf

Get ready to hit the virtual links of UTour Golf, the world's first free online full-featured golf video game. Players of all levels can download the game in minutes and tee off online against competitors for fun or cash prizes. The game offers three stunning courses inspired by golfing locations from around the world, and offers multiple game rules, including traditional Stroke Play and Match Play. Every game offers a new challenge with game variables that include dynamic wind and weather conditions, variable pin and tee block placements, and even variable green speed and rough length.

To play, visit www.utourGolf.com.

About Groove Media Inc.

Headquartered in Toronto, Canada, with offices in Dublin, Ireland, Groove Media Inc. is a global publisher and developer of interactive entertainment software. Groove's mission is to revolutionize the video gaming industry by combining traditional video games, skill gaming, and e-commerce. For more information, visit www.groovegames.com.

About Engage

Engage In-Game Advertising is an independent media company, which connects advertisers to core and casual gamers across console, PC and mobile video game platforms. Engage provides strategic consulting and implementation for dynamic in-game and casual game programs, integrated product placement and custom game publishing to leading brands and advertising agencies. For more information, please visit www.engageadvertising.com.



Eddiemae Jukes

Kohnke Communications




Karen Passmore

Argyle Communications

416-968-7311 x228


Jason Graham

Argyle Communications

416-968-7311 x229



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GamesIndustry International


GamesIndustry International is the world's leading games industry website, incorporating GamesIndustry.biz and IndustryGamers.com.

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