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Urban Rivals - 100 million games played!

06/12/2007 Boostr, the developers of Urban Rivals, a massive online trading card game has announced over 100 million games have been played since the website launched in 2006.

This news follows a recent announcement in November that the Urban Rivals player base had reached over 1 million players.

Sebastien Flory, Boostr's CEO said; "It's been exciting to reach two huge milestones like this in quick succession. Over 300,000 games of Urban Rivals are played everyday, it's very compelling content".

Urban Rival's popularity has seen numbers snowball with up to 10,000 new players registering each day. The simple, yet absorbing game format of quick battles, masses of available opponents and innovative tools to manage your game characters has proven to be a successful formula.

Sebastien reflected on Urban Rivals growth, "We've developed a game that players really want to tell their friends about and the viral, wordof- mouth effect has been amazing. We have the same people to thank for this as the last announcement, our players and community.

-Ends-

Note to Editors:

Boostr, is a registered Company in Paris, France.

Press contact for USA and UK - Nick Witcher, nick@urban-rivals.com

Tel: +44 (0) 20 8133 1921

For Review accounts of Urban Rivals please contact Nick Witcher.

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