June 2, 2010
TIGA, the trade association representing the UK games industry, today announced The University of Bradford as its newest member.
The University of Bradford offers two games courses at undergraduate level: A Bachelor of Science course containing game design, theory and programming modules, and a Bachelor of Arts course containing game design, theory and graphic arts modules. The BSc course has been running for over ten years and both offer a core of game theory, game analysis and games industry studies.
Kaye Elling, Lecturer in Computer Games explains the University’s approach to games industry education:
“At the University of Bradford we know that game development can be a tough industry to enter, so we equip our students with a wide range of skills designed to give them the best possible change of securing a position in the industry upon graduation. Our motto is ‘Making Knowledge Work’ and we are proud to say that many of our graduates have gone on to industry jobs with companies such as Jagex, Blizzard, Revolution, Rockstar Games, Realtime Worlds, Blitz Games Studios and more. Some of our graduates have even started their own development companies with the help of our Innovation Unit, and are working on mobile and handheld platforms with great success.”
Kaye also explains the University’s reasons for joining TIGA: "We are proud to be part of such a distinguished industry body, and fully support TIGA's vision to make the UK the best place in the world to do games business. Today's games students are tomorrow's games workforce and it is in all our interests to work together. We hope that with TIGA, we can do our part in bringing education and industry together to secure a bright future for the British games industry in this competitive global market."
Dr. Richard Wilson, TIGA CEO states: “It is crucial for educators, TIGA and games businesses to work together to address training issues and ensure graduates are fully equipped with the necessary skills to work in the industry. We welcome The University of Bradford to TIGA and look forward to working with them.”
Notes to editors:
TIGA is the trade association representing the UK’s games industry. The majority of our members are either independent games developers or in-house publisher owned developers. We also have outsourcing companies, technology businesses and universities amongst our membership.
TIGA's vision is to make the UK the best place in the world to do games business. We focus on three sets of activities: political representation, generating media coverage and developing services that enhance the competitiveness of our members. This means that TIGA members are effectively represented in the corridors of power, their voice is heard in the media and they receive benefits that make a material difference to their businesses, including a reduction in costs and improved commercial opportunities.
About The University of Bradford:
Having been founded in 1966, the University of Bradford is one of the UK’s ‘traditional’ universities. It is a research-active institution, with over 80 per cent of our research being rated as either ‘international’ or ‘world-leading’ in the 2009 Research Assessment Exercise (RAE).
Known for its strong emphasis on employability skills and knowledge transfer work with businesses, the University has a truly global make up with over 20 per cent of its student population being international. The University is also a leader in sustainable development and education, and is within the top ten greenest universities in the UK, according to the Green League 2009.
For further information, please contact Eva Field, TIGA PR Manager on: 07814 039 983, or email firstname.lastname@example.org.