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UKeSA/Be deal

Latter becomes former's official broadband provider.


XXth February 2009 (London, UK) – The UK eSports Association (UKeSA), the official governing body for competitive gaming in the UK, today confirmed signing Be Broadband as the official UKeSA Broadband Provider for 2009.

Be Broadband were the first to launch an ADSL2+ network in the UK and recently announced completing trials to deliver close to 50Mb broadband speeds via a BT phone line.

“Be has a close affinity to the UK’s gaming community, which is shown through initiatives such as Be Gamer,” said Felix Geyr, Managing Director of Be Broadband. “We are genuinely excited by the steps UKeSA are taking to develop competitive eSports in the UK and are delighted to be able to show our commitment to gamers and gaming through being involved in this process.”

“Be have an impeccable reputation within the gaming community due to their exceptional connectivity services and great community.” said Ray Mia, Chief Executive of UKeSA, “This partnership with Be Broadband is a fantastic step and sends a clear message of support to the UK’s 21 million console and PC gamers.”

The first UKeSA Open Division (open to all players) and Championship Division (semi-professional) Seasons have begun. Currently there are 6500 players from 1500 teams in the UK competing for a place in the finals and a £35,000 prize fund.

- ENDS -

About Be Broadband:

Be Broadband is the UK’s first ISP provider of ADSL2+ technology, with speeds up to 24 meg download and up to 2.5 meg upload.. Be’s mission is simple: to provide its members with the best Internet service, with the best products, at the best possible price. For more information on Be Broadband, go to www.bethere.co.uk. For more information on Be Gamer, go to www.begamer.co.uk.

About UKeSA:

The United Kingdom eSports Association (UKeSA) provides an independent framework for Government, Industry and Community eSports interaction within the UK. UKeSA also provides access to and acts as a conduit for regional and international eSports organisations and subsidiary frameworks (pan European eSports Associations and the International eSports Federation IeSF). UKeSA seeks to adhere to a set of globally recognised founding principles of traditional sports by blending eSports with culture, education, and respect for the fundamental ethical principles of professional sporting competitions.

More information about UKeSA can be found at www.ukesa.com or by emailing info@ukesa.com.

For more information:

Caroline Miller, Indigo Pearl, 0208 964 4545 info@indigopearl.com

Ben Matthews, Hotwire PR, 020 7608 4647, ben.matthews@hotwirepr.com

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