Ubisoft plans to be biggest third party Kinect publisher
Thinks motion controller has same consumer appeal as iPad, defends RRP
Ubisoft's North American boss Laurent Detoc has claimed that Kinect is comparable in consumer appeal to the iPad.
As such, the French Publisher is aggressively pursuing projects for the Xbox motion controller.
"It's our intent to be the biggest third-party publisher on that machine," Detoc told Gamasutra at a Kinect event in San Francisco.
"I think we are in a good position because we have solid tech; we have a lot of R&D that has generated a lot of prototypes. We're only making like half a dozen games. We could have made like 12. There's a right balance to have."
Confident that Kinect would succeed, he argued that "It's cool. It's a piece of technology. Why do people buy iPads? I have an iPad. My wife has an iPad. Why? You've gotta have it."
In addition, he drew attention to Microsoft's significant spend on researching and promoting Kinect.
He was also unconcerned about Kinect's high RRP. "It's not such a big investment compared to how good it is, and how many units they want to sell at the beginning. Ask me a year for now how I feel about the pricing for Christmas 2011, based on the install base they have."
Detoc also predicted that Kinect (and its successors) would spread onto other hardware devices. "We're going to put 3D cameras in everything... I would be surprised if the TV I buy five years from now doesn't have a 3D camera in it."