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Ubisoft launches Play Zone label

Sports Party will be first game released under new label covering Wii-exclusive "party" titles

Ubisoft has announced that it will launch a new Wii exclusive party-games range under the "Play Zone" label.

"With our new Play Zone party titles, the Wii gamers who like to spend time with friends and family will have fun with the Wii through innovative and involving mini-games," said Ubisoft's EMEA Marketing Director John Parkes.

"The Play Zone label will provide them with the best games to mingle and compete together in a fun and friendly atmosphere."

The first game released under the Play Zone label will be Sports Party - a collection of 9 sports mini-games that can be played head-to-head or cooperatively on three levels of difficulty. The game will be released on July 11.

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Mark Androvich