Ubisoft hires Lawton eMarketing for online campaign

Publishing giant Ubisoft has hired Lawton eMarketing to promote the European release of Prince of Persia: The Two Thrones, the third instalment in the hit PC and console series.

The agency is running the online campaign for the game and is responsible for the creative for banners running on sites such as The Sun, Maxim and Eurogamer, sister site of GamesIndustry.biz.

"Lawton has put together an innovative and hard-hitting online campaign for the Prince of Persia launch," said Ian Chambers, brand manager for Ubisoft.

"Each creative has been carefully developed for the target audience of each site, and delivered on time and to budget."

Lawton eMarketing account director Mark Cox said: âWe created the banners using our own specialist technology called Motioncast, allowing us to create highly interactive and rich banners for our clients that are more inviting for the consumer."

âSpecialising in eMarketing solutions for the entertainment industry gives us valuable insight into the market, audience, and its demands. We have a true understanding of what makes a good online campaign across all avenues of entertainment."

Lawton eMarketing, which is part of the Lawton Group, also provides online marketing for THQ, Sony and Vivendi. The company is ranked in the top twenty in its field in the UK.