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Tune in for Changing Channels, with EA discussing The Sims Spark'd

EA will discuss the creation, inspiration and ambitions behind its new reality show at 11am BST / 6am ET / 3am PT

Our free Changing Channels digital conference is now in full swing, with the next session welcoming Sheila Judkins, EA's director of brand marketing for The Sims.

Changing Channels explores the crossover between video games, film, TV, books and more, and runs until 10pm BST / 5pm ET / 2am PT today.

You can watch the whole event via live.gamesindustry.biz, at our YouTube channel, or you can tune into this session below. Register your free ticket here, and you'll be sent invitation details for the post-conference networking.

For our second session of the day, Judkins will discuss the creation, inspiration and ambitions behind EA's new reality show, The Sims Spark'd.

Later in the day we'll have talks and panels from Rogue One writer Gary Whitta, 20th Century Fox, Epic Games, Outside Xbox, Tinybuild and more. Find the full schedule here or on the GI Live website.

Changing Channels is part of our GI Live initiative: seven weeks of digital events, plus extensive coverage of major conferences such as GDC, Devcom, PAX Online and EGX Digital. You can find out more here.

Bringing The Sims to reality with The Sims director of brand marketing Sheila Judkins kicks off at 11am BST / 6am ET / 3am PT.

Marie Dealessandri avatar

Marie Dealessandri

Deputy Editor

Marie Dealessandri joined GamesIndustry.biz in 2019 to head its Academy section. A journalist since 2012, she started in games in 2016 at B2B magazine MCV. She can be found (rarely) tweeting @mariedeal, usually on a loop about Baldur’s Gate and the Dead Cells soundtrack. GI resident Moomins expert.