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35-million-download web game coming to mobiles and iPhones in Q2.

Connect2Media, the multi-platform entertainment publisher, will be bringing ‘Tumblebugs’, one of the webs most successful games, to mobile phones and iPhones in Q2 2009.

‘Tumblebugs’ has been a remarkable hit on the internet with well over 35 million downloads or free-plays to date it is a true ‘mass market’ product. The game has topped download charts on all of the major games sites including Yahoo!, Big Fish Games, Shockwave, AOL and Oberon and spent four months in Real Arcade’s top ten. The game’s hit status has created international demand seeing it translated into numerous languages.

“Tumblebugs struck us as being one of the most beautiful polished games on the market.” said Eric Hobson, Connect2Media CEO, “Based on a classic gameplay mechanic the look and feel of Tumblebugs was what really struck us and elevated the game way above similar products.”

“We are very excited to have Connect2Media and Tag Games on board as partners for Tumblebugs mobile,” said Darren Baker, CEO of Wildfire Studios. “Both companies have a real understanding and appreciation of the value of the Tumblebugs franchise. Connect2Media's broad consumer reach and Tag's development expertise mean we're confident the debut of Tumblebugs on mobile will continue the brand's success story.”

Paul Farley, Managing Director of Tag Games, said, “Tumblebugs is a game that we are very proud of and Connect2Media are the perfect partner for us to work with to take it to mobile platforms. Their distribution footprint, relationships with carriers around the world and expertise in the sector are unparalleled.”

In the game the ‘Black Bug Empire’ are marching lines of good Bugs underground to be enslaved forever. The player launches vividly coloured bugs at the line of prisoners, when three or more of the same coloured bugs are matched they are saved. The simplicity of the gameplay, simply aim and fire, makes it easy for anyone to pick up and play and hard to put down. Further depth comes in the form of power-ups, two different gameplay modes and the games 78 levels of un-put-downable action.

About Connect2Media

Connect2Media develops and publishes interactive entertainment across multiple platforms including mobile, web and interactive TV. Headquartered in Manchester, UK, the company distributes globally including EMEA, Latin America and Asia. Connect2Media publishes and distributes a number of major franchises including Guitar Hero®, World Poker Tour and Civilization as well as a range of original properties. Headquartered in Manchester, UK, with offices in offices in Paris, Munich, Madrid, Krakow, Tel Aviv, Sao Paulo and Bangkok, Connect2Media is firmly established as a global force in multi-platform publishing.

About Tag Games

Tag Games is an independent game development studio and publisher based in Dundee, Scotland. Formed in 2006 Tag has quickly established itself as a leader in the creation of games for mobile platforms.

After earning critical acclaim with their launch title Dead Water Tag have since successfully released 11 mobile games across a variety of genres and supporting a wide number of mobile technologies including iPhone, J2ME, BREW and Blackberry.

Tag’s reputation for flexibility, innovation and delivery is second to none, successfully balancing the creation of original IP alongside development of licensed and commission titles. Tag Games partners include Connect2Media, I-play, Big Fish Games, GlobalFun, Red Kite Animation and Sandlot Games.

About Wildfire

Brisbane based Wildfire Studios ( www.wildfire.com.au) continues to grow its profile as a pre-eminent developer of casual games.

Founded in 1995, Wildfire gained immediate recognition with the launch of the best selling and critically acclaimed pinball simulator Balls of Steel. The company has now released some 15 casual games across multiple platforms.

Wildfire’s games are distinguished by technical excellence, the highest quality graphics and attention to detail. The games are available on all the major game portals including Yahoo!, Big Fish Games, RealNetworks, Oberon, MSN and worldwide retail outlets.

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