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Tomb Raider: Underworld

Strange PR stunt to get Conservative Party Leader David Cameron to turn up at a preview event. As if.

Friday 18th July/... In an interview published in the Guardian newspaper this week (15th July 2008), Conservative Leader David Cameron compared taking his party to a second stage of modernisation to moving beyond level one of Tomb Raider.

The Guardian revealed David Cameron compared the opening level of the original Tomb Raider to the way he’s tried to transform his party’s image. The paper said: “The first level required him to prove ‘you are a reasonable, decent, non-discriminating, sensible, practical person who understands the world as it is lived today, who wants to live in a modern world and who accepts what that means’.”

As Eidos Interactive is about to unveil the latest installment in the record-breaking series, the publisher has extended a formal invitation for the Conservative Leader to attend next week’s media unveiling at 11:00am on Wednesday 23rd July at The Hospital, Covent Garden.

“We’re delighted to hear that David Cameron is talking to today’s voters using Tomb Raider as an analogy,” says Jon Brooke, UK Head of Marketing, Eidos Interactive. “As we build up towards launch, we’d be really pleased to offer him an exclusive look at the latest Lara Croft adventure, so he can see for himself how the series has evolved – and maybe come up with some high definition political parallels. Of course, both Gordon Brown and Nick Clegg are equally welcome, provided they all sit together nicely.”

The latest stage in Tomb Raider: Underworld will be unveiled to the press next Wednesday. To reserve your place, please contact Sarah.Hartland@bhpr.co.uk

Tomb Raider: Underworld will release simultaneously on Xbox 360™ video game and entertainment system, PlayStation®3 computer entertainment system, Wii™, PlayStation®2, Nintendo DS, and PC Games for Windows platforms on 21st November 2008. With development led by Crystal Dynamics, developers of the recent Tomb Raider blockbusters, Tomb Raider: Legend and Tomb Raider: Anniversary, Tomb Raider: Underworld takes players on an epic adventure, where they will face greater challenges and choices than ever before.


About Eidos

Eidos Interactive Ltd. is part of SCi Entertainment Group Plc (SEG) creators of some of the world's leading videogame properties. Eidos consists of offices across Europe and the US and several development studios including Crystal Dynamics, IO Interactive, Beautiful Game Studios and Eidos Montreal. The Group has a valuable combined portfolio of intellectual property including: Tomb Raider, Hitman, Deus Ex and Just Cause.


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