Tira Wireless Further Strengthens Commitment to Thriving Mobile Entertainment Market

LOS ANGELES and TORONTO--July 27, 2005--Recognizing continued growth in the thriving mobile entertainment market, Tira Wireless, the premier provider of technology for mobile content deployment, today announced the opening of an office in Los Angeles. By establishing a local presence in a market where many of the world's top film, television, video game and recording companies are located, Tira can better service and support the growing roster of companies that are embracing the mobile market as a new source of revenue from existing digital assets.

"Los Angeles is one of the key centers of the global entertainment industry and that industry is embracing mobile in a big way," said Matt Golden, VP Business Development at Tira Wireless. "Many of today's top entertainment and video game companies are adding the mobile medium to their distribution mix and are turning to Tira Jump technology to adapt, test and deploy their content across the hundreds of device models available. Opening an office in LA further strengthens our commitment to this growing market."

West coast-based entertainment and video game companies such as Disney Mobile, Sony Pictures Mobile, THQ Wireless, and Namco have used the Tira Jump technology to adapt, test and deploy their mobile content. These companies are part of the more than 50% of leading mobile games publishers which "joined the move to Jump" and used Tira Jump technology to deploy their applications to the mobile market. Tira's patent-pending technology has been used to create more than 8,000 versions of today's top selling mobile games and applications across 300 different handsets, eight different languages and mobile operators around the world.

The Tira Jump Product Suite enables mobile publishers, operators and developers to quickly and cost effectively bring quality mobile content to market. Tira Jump drives significant efficiencies by streamlining the adaptation, testing and deployment process while effectively managing related mobile assets to ensure timely delivery, quality, consistency and control.

About Tira Wireless

Tira Wireless is the premier provider of technology for mobile content deployment. Tira's proprietary technology - the Tira Jump Product Suite - enables mobile publishers, operators and developers to quickly and cost effectively bring quality mobile content to market. Tira Jump enables the deployment of mobile Java applications across a broad range of handsets, languages and mobile operator requirements. Tira's customers and partners include Disney Mobile, Sony Pictures Mobile, THQ Wireless, T-Mobile, TELUS Mobility, Sony Ericsson, and Nokia. Tira has been recognized as one of "10 Emerging Wireless Players to Watch" by IDC; named one of the "Fierce 15 Top Wireless Startups" by Fierce Wireless; and awarded the 2004 CDMA Industry Achievement Award for Innovative Entertainment Technology Development. For more information visit www.tirawireless.com.

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