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Three Is The Magic Number With MAGIC ONLINE III

RENTON, Wash. Feb. 23, 2006 - Wizards of the Coast Inc., a subsidiary of Hasbro, Inc. (NYSE: HAS) has announced MAGIC ONLINE III, the latest sequel to the internet's most successful online strategy Trading Card Game. MAGIC ONLINE III will arrive this summer with many new features, a whole new look and a mentor system that makes it easier than ever to learn to play.

Rather than simply updating the existing title, the MAGIC ONLINE III team is rebuilding the game from the ground up. The new game features much greater accessibility and flexibility for the players. Veterans have more control over how they play the game while new users get a smoother introduction to the online world of MAGIC: THE GATHERING (MTG). The look of the game has taken a big step forward as well with all new 3D avatars and a card-zoom feature that brings the beautiful fantasy art to life. Many of the interface elements can be resized, repositioned, or even minimized giving the player unique control over how the game is presented.

New players can look forward to getting a helping-hand from the online mentor program. Mentors will lead new players through the initial stages of learning to play MAGIC ONLINE III. Whether they need answers to simple questions or a guided tour of the game, the mentors are there 24 hours a day, seven days a week to provide assistance. This is in addition to the online adepts who are already available to provide live customer service assistance to players.

"What hasn't changed is the depth of strategy," commented Justin Ziran, Brand Manager for Magic Online III. "With thousands of cards to choose from and virtually endless possibilities for decks Magic Online continues to be the deepest strategy game available with one of the most dedicated fan bases on the net."

An open beta is scheduled to launch in Q2 of 2006. Players from all over the world will have a chance to test-drive the new game and get a first-hand look at the new features.

Magic Online was first introduced at E3 in 2002 and since then has amassed one of the most active online gaming communities, with more than 250,000 registered user accounts, daily events and more than two million matches hosted monthly. Casual games are available 24 hours a day. Hosted events for all levels of play provide players with the opportunity to win digital cards and other unique prizes like Avatars - special characters that give you unique abilities in Vanguard events. Enhanced tutorials and practice rooms are available for new players. New MTG card sets are released approximately every four months, offering players endless strategies to add to their digital decks.

Wizards of the Coast, Inc., a subsidiary of Hasbro, Inc. (NYSE:HAS), is a worldwide leader in the trading card game and tabletop roleplaying game categories, and a leading developer and publisher of game-based entertainment products. The company holds an exclusive patent on trading card games (TCGs) and their method of play and produces the premier trading card game, Magic: The Gathering, among many other trading card games and family card and board games. Wizards is also a leading publisher of roleplaying games, such as Dungeons & Dragons, and publisher of fantasy series fiction with numerous New York Times best-sellers. For more information, visit the Wizards of the Coast website at wizards.com.

Wizards of the Coast, Magic: The Gathering, Magic Online III and Dungeons & Dragons are trademarks of Wizards of the Coast Inc. in the U.S.A. and other countries.

®2006 Wizards.

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