The LEGO Group Selects NetDevil To Create Branded MMOG
FOR IMMEDIATE RELEASE
Billund, Denmark - March 5, 2007 - The LEGO ® Group today announced it has commenced a working relationship with NetDevil ® to develop a massively multiplayer online gaming experience to further engage its dedicated and active community.
"As children around the world continue to spend more time online, we are developing new and engaging ways for them to interact with our brand," said Lisbeth Valther Pallesen, Executive Vice President, Community, Education and Direct Division LEGO Group. "The LEGO brand represents construction, creativity and problem solving -- values that complement the MMOG market. By merging the online world of social interaction with physical play, the LEGO brand is providing new experiences for children, as well as fans. NetDevil's technological capability, openness to work with a large community, and enthusiasm for the LEGO brand make them a natural partner."
"Playing with LEGO bricks and developing online worlds are both creative activities. To bring them together is deeply professionally satisfying and we look forward to working with the LEGO team," said Scott Brown, president of NetDevil.
About the LEGO Group
The LEGO Group ( www.LEGO.com) is a privately held, family-owned company, based in Billund, Denmark. It was founded in 1932 and today the group is one of the world's leading manufacturers of play materials for children, employing approximately 4,500 people globally. The LEGO Group is committed to the development of children's creative and imaginative abilities. LEGO products can be purchased in more than 130 countries.
LEGO and the LEGO logo are trademarks of The LEGO Group. ®2006 The LEGO Group.
About NetDevil, LTD
NetDevil is a leading independent game development company that specializes in the creation and construction of massively multiplayer online games (MMOs). Founded in 1997, under the inspiration of Jumpgate TM , the world's first massively multiplayer space simulator, the company carries on a commitment to creating interactive, virtual worlds in unique and elaborate settings. Led by a development team of talented and experienced industry veterans, NetDevil has grown to over 50+ employees with plans to hire and retain top industry talent for work on its large-scale projects in development. All NetDevil employees share a common vision to bring the mysteries of new and exciting worlds to life as immersive online universes. NetDevil is a privately held company, with headquarters in Louisville, CO.
MEDIA CONTACTS:
Alisa Davis
LEGO Group/Flashpoint PR
P: 415-551-9620
M: 310-508-5678
davis@flashpointpr.com
Audra McIver / Eric Gonzalez
NetDevil/Kohnke Communications (on behalf of NetDevil)
P: 212-730-9744
M: 805-453-1652 / M: 415-272-0836
audra@kohnkecomm.com / eric@kohnkecomm.com