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The King of Fighters '98 Ultimate Match

Coin-op updated for the PS2.

Glendale, CA – September 5, 2008 – Ignition Entertainment Ltd., a UTV Enterprise, a worldwide publisher and developer of videogames, in conjunction with SNK PLAYMORE CORPORATION, announced today that The King of Fighters ’98 Ultimate Match for the PlayStation 2 computer entertainment system will be shipping to retailers across North America come January 2009.

The King of Fighters franchise is considered one of the last great arcade 3-on-3 fighters. The series groups together fighters from many of SNK’s other hit games – like Art of Fighting, Fatal Fury and Ikari Warriors – into three-person teams to battle in a high-action martial arts tournament. By mixing characters from different teams, players can create an unstoppable force of various styles and abilities.

The King of Fighters ’98 Ultimate Match, priced at $19.99 (M.S.R.P.), brings gamers an updated version of “The King of Fighters ‘98,” previously only seen in arcades, to North America for the very first time. The King of Fighters ’98 Ultimate Match contains a grand total of 64 characters, 9 of which are new to the Ultimate Match version, showcasing the most characters ever included in a 2D fighting game!

Enhanced The King of Fighters ’98 Ultimate Match Game Features Include:

“Ultimate Mode”: Along with the features of Extra and Advanced Modes, gamers will find the newly added Ultimate Mode which allows players to choose any kind of movement, evasion action, and power gauge.

New Characters: A total of 9 new characters including Eiji Kisaragi from KOF ’95, Kasumi Todoh, Geese Howard, Mr. Big, Wolfgang Krauser and Goenitz from KOF ’96 as well as Orochi Iori, Orochi Leona and Orochi from KOF ’97!

Players will also find newly added characters like the King, Blue Mary, Ryuji Yamazaki, and Geese Howard to expand combat options.

New Additions and Alterations to Graphics: Openings and Character Select screens have been redesigned.

Includes the original NEOGEO version of The King of Fighters ’98

For assets including fact sheets, screens and artwork please contact Susan Hale, Executive Director of Public Relations at Ignition Entertainment via email susan@ignitionusa.com or by phone (818) 502-5387 to receive your password to the all-new Ignition Entertainment Press Center.

ABOUT IGNITION ENTERTAINMENT LTD:

Ignition Entertainment Limited is a UTV Media Communication company.

Ignition was created by a core team of gaming industry veterans with the purpose of building upon their successful track record to develop and publish within the international games industry. You can find more information about Ignition Entertainment Ltd. At www.ignitionusa.com

ABOUT UTV SOFTWARE COMMUNICATIONS LTD:

UTV Software Communications Ltd. is India’s foremost Media & Entertainment Company with leadership position in four Verticals that includes Motion Pictures, Broadcasting, TV Content and Interactive (i.e. Animation and Gaming). Listed on the Mumbai Stock Exchange with the Motion Pictures business listed on the AIM, London Stock Exchange. Walt Disney Inc. holds a strategic stake in UTV. It has subsidiaries with offices across India, the UK and USA. More information on the group is available at www.utvnet.com

About SNK PLAYMORE USA CORPORATION:

Headquartered in Osaka, Japan, SNK PLAYMORE CORPORATION (SNK) develops, publishes and distributes interactive entertainment software in Japan, North America, Europe and Asia. Founded in 1978, SNK is one of the largest privately held interactive entertainment content providers in the world.

Known for such franchises as THE KING OF FIGHTERS, METAL SLUG, and SAMURAI SHODOWN SNK continues to be an industry leader by focusing on their rich arcade history. More information on SNK PLAYMORE CORPORATION can be found at www.snkplaymore.co.jp SNK PLAYMORE USA is a wholly owned subsidiary of SNK PLAYMORE CORPORATION with offices in Wall, NJ. It handles operations in North America including publishing, marketing, development and localization.

More information on SNK PLAYMORE USA can be found at www.snkplaymoreusa.com © SNK PLAYMORE THE KING OF FIGHTERS is a registered trademark of SNK PLAYMOE CORPORATION.

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