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The Future of Digital Distribution

Mini-documentary available to watch online.

SEATTLE, WA (August 24, 2010) - Game Industry TV TM today announced the launch of new mini documentary "The Future of Digital Distribution," which reveals how streaming media, downloadable content (DLC) and cloud computing are radically impacting the entertainment industry. Available now at www.gametheoryonline.com, the video takes a deeper look at how a new wave of digital amusements including online music, movies, TV shows and video games are completely reinventing the way in which we interact with media.

Highlighted topics range from the dawn of digital distribution and publishing to the rise of downloadable add-ons, growth of online purchases ("microtransactions") and what tomorrow holds for fans of streaming high-definition and 3D home entertainment. Also explored are the potential uses for and impact of cloud computing, how direct distribution channels fundamentally change the relationship between consumers and content creators, and the role social networks and iPhone/Android apps will play in tomorrow's entertainment business.

Featuring commentary by Atari founder Nolan Bushnell, Electronic Arts creator Trip Hawkins, THQ CEO Brian Farrell, Gaikai head David Perry and Disney Interactive Studios GM Graham Hopper, the video also includes input from leading reporters and analysts from The Los Angeles Times, MSNBC, VentureBeat and more. From social to mobile, online and DLC, "The Future of Digital Distribution" takes a deeper look at how digital is reinventing the home entertainment and gaming industries.

For more information, please visit http://www.GameTheoryOnline.com.

About Game Industry TV

Game Industry TV ( www.gameindustrytv.com) is a full-service video production company and online video network featuring the culture, companies and leading personalities behind the $20 billion video games industry. Taking viewers behind the scenes of this dynamic business, it puts a public face on one of the world's most exciting entertainment fields.

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For additional information, please contact:

Stacy Miles

Bender/Helper Impact

(310) 694-3106

Stacy_Miles@bhimpact.com

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GamesIndustry International

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GamesIndustry International is the world's leading games industry website, incorporating GamesIndustry.biz and IndustryGamers.com.