The Daring Game for Girls
Adventuring for young ladies, based on the books.
EDISON, N.J., June 29, 2009 - For a daring girl, rafting down the Amazon, climbing Mt. McKinley, or embarking on an exotic African Safari is all in a day's event! Majesco Entertainment Company (NASDAQ: COOL), an innovative provider of video games for the mass market, today announced The Daring Game for Girls for Wii™ and Nintendo DS™. In this adventure title based on the bestselling books published by the William Morrow imprint of HarperCollins, players can achieve their dream adventure by successfully completing an array of exciting challenges.
"The Daring Book for Girls series is the ultimate can-do, how-to 'manual' that celebrates the female spirit and guides adventurous girls in a range of daring and practical activities," said Gui Karyo, Executive Vice President of Operations for Majesco. "This game captures that content and is the perfect interactive complement for fans of the books and other girls interested in a game designed specifically for them."
"The Daring Book for Girls series, including the new book, The Double Daring Book for Girls, has entertained and inspired millions of girls, and we look forward to the game furthering the reach of this well-loved property," said Liate Stelhik, SVP and Publisher of William Morrow.
The Daring Game for Girls is an entertaining and informative adventure that lets players virtually experience activities straight from the popular book. Players can pick from one of several character models with a wide range of ethnicities and features. As they play, girls will earn gear and collectibles while having fun in spy missions, cave exploration, freeze tag, double dutch, basketball, arts and crafts, managing a corner stand, making friends, and much more. Players will also learn educational facts about famous women in history and use that knowledge to ace Pop Quizzes. Only by earning all six types of Daring Girl Badges - including Girl Lore, Life Skills and World Knowledge - can players realize an adventure to Africa, the Amazon or Mt. McKinley and become a true Daring Girl!
Developed by WXP, The Daring Game for Girls on Wii™ and Nintendo DS™ is expected to release in October 2009. For additional information about Majesco's exciting line of products, please visit www.majescoentertainment.com.
About Majesco Entertainment Company
Majesco Entertainment Company is a provider of video games for the mass market. Building on more than 20 years of operating history, the company is focused on developing and publishing a wide range of casual and family oriented video games on leading console and portable systems. Product highlights include Cooking Mama™ and Cake Mania®2 for Nintendo DS™, and Cooking Mama World Kitchen and Jillian Michaels' Fitness Ultimatum 2009 for Wii™. The company's shares are traded on the Nasdaq Stock Market under the symbol: COOL. Majesco is headquartered in Edison, NJ and has an international office in Bristol, UK. More information about Majesco can be found online at www.majescoentertainment.com. @Majesco is on twitter or at www.twitter.com/majesco.
About WXP Games
WXP Games, LLC is an independent studio making great games since 1995. WXP has a strong portfolio of financially successful games, including the platinum-selling The Lord of the Rings: The Fellowship of the Ring, their own original IP and multi-console franchise hit Greg Hastings Tournament Paintball, and the award-winning Scene It? Lights, Camera, Action. Its multi-console proprietary "Experience Engine" technology is in its 11th year of refinement. WXP's core team is based in Seattle's urban Pioneer Square district.
Safe Harbor
Certain statements contained herein are "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995, Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. These forward-looking statements may be identified by reference to a future period(s) or by the use of forward-looking terminology, such as "may," "will," "intend," "should," "expect," "anticipate," "estimate" or "continue" or the negatives thereof or other comparable terminology. The Company's actual results could differ materially from those anticipated in such forward-looking statements due to a variety of factors. These factors include but are not limited to, the demand for our products; our ability to complete and release our products in a timely fashion; competitive factors in the businesses in which we compete; continued consumer acceptance of our products and the gaming platforms on which our products operate; fulfillment of orders preliminarily made by customers; adverse changes in the securities markets and the availability of and costs associated with sources of liquidity. The Company does not undertake, and specifically disclaims any obligation, to release publicly the results of any revisions that may be made to any forward-looking statements to reflect the occurrence of anticipated or unanticipated events or circumstances after the date of such statements.
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Contact:
Marisa Gross
Bender/Helper Impact
212-689-6360
Marisa_Gross@bhimpact.com