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The Blanket Project

GamerchiX and the Gamers Outreach Foundation teaming up to help women, children and families in Seattle shelters.

Dallas, Tx - February 1, 2010 - Charity is good. Being one of the people who actually give to a charity is even better. GivingChiX, a division of GamerchiX, and the Gamers Outreach Foundation are teaming up with Microsoft MVPs around the world to make baby blankets for Solid Ground, an anti-poverty and social service organization in Seattle, Washington that helps women, children and families overcome homelessness.

In February, Microsoft MVPs will be attending their annual MVP Summit in Seattle and at that time The Blanket Project will begin. The Blanket Project in Seattle will help bring a lot of warmth to women, children and families in shelters. Taking the lead in organizing this project are Microsoft Xbox MVPs Nori Fox and Kiki Lewis.

“Shelters provide a roof over the heads of families in dire need and who often arrive with nothing. We want to provide some comfort and warmth to their little ones. Blankets have always had that magic power of security,” said Nori Fox, Co-Director at GivingChiX and Microsoft Xbox MVP.

You can help with this effort in a variety of ways. If you plan to be in the Seattle area or if you’re from Seattle, you can donate your time to help tie the blankets. Others who can’t physically be there can help by donating materials (2 yards flannel or one package bonded batting) or any monetary amount for the project.

“They say gamers have great hands and we aim to prove that they can do great things with those hands,” said Kiki Lewis, Microsoft Xbox MVP.

FiftyOne Marketing is amongst several outlets involved in The Blanket Project in Seattle. Organizers of the event are using FiftyOne Marketing’s unique way of communicating with gamers to help extend the reach of The Blanket Project in Seattle.

“The Blanket Project reminded me of how often I’ve actually just tossed my blanket on the ground to just sleep underneath the bed sheet,” said Daylon Deon, Founder of FiftyOne Marketing. “I am honored and proud to help with whatever we can.”

The Blanket Project in Seattle takes place on Saturday, February 20 when those interested will come together to tie all the blankets. The goal is to raise enough in donations and material to produce at least 50 blankets. Each blanket costs an estimated $10 USD. For more information on the project, including the address for donating materials, you can send an email to GOFBlankets@gmail.com.

-Daylon Deon, Director, 51

daylon@51mktg.com

About GivingChiX

GivingChiX is a charity initiative born from the GamerchiX group at Microsoft. GamerchiX is NOT a clan, it's a social group for women who play games and agree to abide by the GamerchiX Manifesta.

About Solid Ground

Solid Ground was founded in 1974 by community leaders and concerned citizens of one of Seattle's then most economically devastated neighborhoods, Fremont. Originally called the Fremont Public Association, our services — emergency food bank, clothing bank, and employment program — reflected the desperate needs and the determined response of a mobilized and committed neighborhood.

About FiftyOne Marketing

FiftyOne Marketing is a unique marketing firm in Dallas, TX that specializes in viral marketing, community engaging, media and networking with game entertainment. FiftyOne Marketing puts communication and interaction with gamers at the forefront of its strategy while leading the way to a new marketing era.

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