The Bigs 2

New York, NY – July 7, 2009 – 2K Sports today announced The BIGS™ 2, the sequel to the popular arcade baseball franchise, is now available in retail stores. Featuring MLB® All-Star first baseman, Prince Fielder of the Milwaukee Brewers, as the cover athlete and spokesman for The BIGS 2, fans now have the thrilling opportunity to enjoy bigger power-ups, amazing visual effects, and legendary game modes that elevate the arcade-style baseball experience to new heights like never before.

In addition to new player animations and improved pick-up-and-play controls, The BIGS 2 offers fans the ability to make more strategic decisions with the added Batter’s Wheelhouse, execute new Legendary Catches, and pull off amazing Big Slams. Exciting new game modes have also been added this season, including Become a Legend and the heavily fan requested, Season mode. Become a Legend picks up the story from the end of the Rookie Challenge mode from The BIGS, as gamers take on the role of a player that suffered a career threatening injury and is challenged to regain his Major League career by fighting his way back at the Mexican league to the Majors. Along the way, players compete in boss battles against MLB legends and steal players from other teams, eventually earning enough votes to get into the Hall of Fame. The BIGS 2 also features a brand new Season mode that offers full MLB team schedules, stat tracking and roster management that adds another layer of depth to the already addictive baseball experience.

The fan favorite Home Run Pinball mode is back, and lets players smash home runs into windows and neon signs in either single player or co-op action in Times Square or three new environments - Las Vegas, Shibuya in Tokyo, and Retro Times Square. Several new skills mini-games are featured in The BIGS 2, and give players the opportunity to practice their hitting, fielding and running ability against a variety of MLB stars in exciting challenges.

The BIGS 2 is rated E 10+ by the ESRB, and is now available for the Xbox 360® video game and entertainment system from Microsoft, the PLAYSTATION®3 and PlayStation®2 computer entertainment systems, PSP® (PlayStation®Portable) system, and Wii™ system from Nintendo. For more information, please visit www.2ksports.com/games/thebigs2.

2K Sports is a division of 2K, a publishing label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO).

About Take-Two Interactive Software

Headquartered in New York City, Take-Two Interactive Software, Inc. is a global developer, marketer, distributor and publisher of interactive entertainment software games for the PC, PLAYSTATION®3 and PlayStation®2 computer entertainment systems, PSP® (PlayStation®Portable) system, Xbox 360® video game and entertainment system from Microsoft, Wii™ and Nintendo DS™. The Company publishes and develops products through its wholly owned labels Rockstar Games and 2K, which publishes its titles under 2K Games, 2K Sports and 2K Play. Take-Two also distributes software, hardware and accessories in North America through its Jack of All Games subsidiary. The Company’s common stock is publicly traded on NASDAQ under the symbol TTWO. For more corporate and product information please visit our website at www.take2games.com.

Major League Baseball trademarks and copyrights are used with permission of Major League Baseball Properties, Inc. Visit the official Major League Baseball website at MLB.com © MLBPA-Official Licensee, Major League Baseball Players Association. Visit www.MLBPLAYERS.com, the Players Choice on the web.

Microsoft, Xbox, Xbox 360, Xbox LIVE, and the Xbox logos are trademarks of the Microsoft group of companies and are used under license from Microsoft.

"PlayStation", "PLAYSTATION", "PS" Family logo and "PSP" are registered trademarks of Sony Computer Entertainment Inc. PSP® system – Memory Stick Duo™ may be required (sold separately).

Wii and the Wii logo are trademarks of Nintendo.

All trademarks and copyrights contained herein are the property of their respective holders.

Cautionary Note Regarding Forward-Looking Statements

The statements contained herein which are not historical facts are considered forward-looking statements under federal securities laws and may be identified by words such as "anticipates," "believes," "estimates," "expects," "intends," "plans," "potential," "predicts," "projects," "seeks," "will," or words of similar meaning and include, but are not limited to, statements regarding the outlook for the Company's future business and financial performance. Such forward-looking statements are based on the current beliefs of our management as well as assumptions made by and information currently available to them, which are subject to inherent uncertainties, risks and changes in circumstances that are difficult to predict. Actual outcomes and results may vary materially from these forward-looking statements based on a variety of risks and uncertainties including: our dependence on key management and product development personnel, our dependence on our Grand Theft Auto products and our ability to develop other hit titles for current generation platforms, the timely release and significant market acceptance of our games, the ability to maintain acceptable pricing levels on our games, our reliance on a primary distribution service provider for a significant portion of our products, our ability to raise capital if needed, risks associated with international operations, the matters relating to the investigation by a special committee of our board of directors of the Company's stock option grants and the claims and proceedings relating thereto (including stockholder and derivative litigation, actions by governmental agencies and negative tax or other implications for the Company resulting from any accounting adjustments or other factors) and risks associated with the Company's concluded process to evaluate its strategic alternatives including stockholder litigation arising therefrom. Other important factors and information are contained in the Company's Annual Report on Form 10-K for the fiscal year ended October 31, 2008, in the section entitled "Risk Factors," as updated in the Company's Quarterly Report on Form 10-Q for the fiscal quarter ended April 30, 2009, and the Company's other periodic filings with the SEC, which can be accessed at www.take2games.com. All forward-looking statements are qualified by these cautionary statements and apply only as of the date they are made. The Company undertakes no obligation to update any forward-looking statement, whether as a result of new information, future events or otherwise.

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CONTACT:

Bryan Lam Brian Roundy

2K Sports Access Communications for 2K Sports

(415) 507-7677 (917) 522-3540

bryan.lam@2ksports.com broundy@accesspr.com

Meg Maise

Take-Two Interactive Software, Inc.

(646) 536-2932

meg.maise@take2games.com