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Synthesis looks to China with its new Taiwan office

Localisation firm capitalises on the new Chinese console market

Synthesis, a prominent game localisation company, has opened a new office in Taiwan, extending its reach to development hubs in Japan and Singapore.

In recent years, Synthesis has built its strategy around addressing the global development scene, specifically Latin America, where it offers its services in every market. This new office in Taipei - its tenth worldwide - furthers that agenda, giving the company a foothold in Asia.

Synthesis Taiwan will focus on Chinese and Mandarin translation, LQA and voice-over recordings. The company said the decision was a direct response to the Chinese government's decision to lift its ban on the sale of consoles.

"We have had a presence in SE Asia for many years, and now with the addition of our Taiwan office we have the capacity to deliver our full localization services within any Asian market," said Max Reynaud, founder and managing director, in a statement.

"Our clients are demanding more projects localised into traditional Chinese and Mandarin, and Taiwan was the logical location to centralise our project management."

And Synthesis counts some of the biggest companies in the games industry among those clients, including EA, Activision Blizzard, Ubisoft, Microsoft and Take-Two Interactive.

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Matthew Handrahan avatar

Matthew Handrahan


Matthew Handrahan joined GamesIndustry in 2011, bringing long-form feature-writing experience to the team as well as a deep understanding of the video game development business. He previously spent more than five years at award-winning magazine gamesTM.