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Sunflex Japan launch

European peripherals maker establishes Eastern outpost.


ISERLOHN, GERMANY (April 21st, 2009) – Sunflex Europe GmbH, a leading independent premier video game peripheral and accessories manufacturer, today announced the foundation of Sunflex Japan - a Japanese subsidiary. The subsidiary will allow Sunflex to continue to expand their international operations into Asia. Sunflex Japan will be responsible for the distribution of a wide selection of existing and forthcoming video game and PC accessories from Sunflex Europe’s snakebyte™ product range to retailers throughout Japan.

“Over the past ten years, Sunflex Europe has adopted an aggressive strategy that has seen our products become the peripherals and accessories of choice, for gamers throughout Europe,” said Mike Steup, Owner and Managing Director of sunflex Europe GmbH. “With the opening of our subsidiary in Osaka, Japan we look forward to distributing our innovative and expertly crafted accessories and peripherals to gamers throughout Asia”.

“The peripherals and accessories market is a rapidly expanding sector in the Asian market”, commented Michiko Nagasaki, Managing Director of Sunflex Japan. “With the opening of Sunflex Japan, we are looking to capitalize on this by bringing a range of peripherals and accessories to market for the PC, handheld and home console platforms”.

Sunflex Europe will launch a range of products in Japan from their snakebyte brand covering a wide selection of video gaming and PC accessories for the PC, Nintendo Wii™, Nintendo DS™ and DSi™, Sony PlayStation®2 and PlayStation®3, Sony PSP™ and Microsoft Xbox 360®.


About Sunflex Europe GmbH

For more than a decade, Sunflex Europe, based in Iserlohn/Germany, has always been an important factor in the European market for video gaming accessories. In the course of time, founded on the many years of experience and expertise, sunflex has developed two meshing business models.

sunflex is the exclusive distributor of the video gaming brands snakebyteTM and zero G® covering a wide range of video gaming and PC accessories: Whether useful adaptors, clever and convenient transport and storage solutions, sophisticated controllers, premium cables, or state-of-the-art peripherals for hardcore gamers - some of these are even officially licenced by Microsoft or Sony.

Furthermore, sunflex is exclusive distributor of the official PlayStation® licensed products "°G Motion Controller" and "°G Wireless Controller" for use with Sony's PlayStation®2.

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