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Sunflex Europe/Interactive Ideas deal

Distribution arranged for snakebyte, zero G and Fanatec accessories ranges.


ISERLOHN, GERMANY (February 26th, 2009) – Sunflex Europe GmbH, an independent premier video game peripheral and accessories manufacturer, today announced a UK distribution agreement with Interactive Ideas, a leading value-added distributor of software, peripherals and accessories. Under the agreement Interactive Ideas will market and distribute Sunflex Europe’s back catalogue of snakebyte™, zero G® and Fanatec® ranges to online retailers throughout the United Kingdom.

“As we continue to expand the Sunflex Europe business into the United Kingdom, we are delighted to announce our partnership with Interactive Ideas”, said Mike Steup, Owner and Managing Director of sunflex Europe GmbH. “With their tremendous reputation and excellent relationships with online retailers throughout the UK, Interactive Ideas will help Sunflex to target the UK online retail market by expanding the availability of our back catalogue of peripherals and accessories”.

“With an innovative ange of peripherals and accessories for the PC and home console platforms, Sunflex’s massive back catalogue sets them apart them from their competitors” said Mike Trup, Managing Director of Interactive Ideas, “Interactive Ideas looks forward to supporting Sunflex Europe’s expansion into the UK”.

Sunflex Europe will launch a range of product from their snakebyte, zero G and Fanatec ranges covering a wide range of video gaming and PC accessories for the PC, Nintendo Wii™, Nintendo DS™, Sony PlayStation®2 and PlayStation®3, Sony PSP™ and Microsoft Xbox 360®.


About Sunflex Europe GmbH

For more than a decade, sunflex Europe, based in Iserlohn/Germany, has always been an important factor in the European market for video gaming accessories. In the course of time, founded on the many years of experience and expertise, sunflex has developed two meshing business models.

sunflex is the exclusive distributor of the video gaming brands snakebyteTM , zero G® and Fanatec® covering a wide range of video gaming and PC accessories: Whether useful adaptors, clever and convenient transport and storage solutions, sophisticated controllers, premium cables, or state-of-the-art peripherals for hardcore gamers - some of these are even officially licenced by Microsoft or Sony.

Furthermore, sunflex is exclusive distributor of the official PlayStation® licensed products "°G Motion Controller" and "°G Wireless Controller" for use with Sony's PlayStation®2.

About Interactive Ideas

Interactive Ideas are a leading value-added distributor of Software and Technology products, establishing themselves in the competitive IT industry by providing excellent customer service, proactively working with their partners and being able to identify emerging technologies.

Recognition as a specialist distributor has come from leading awards from Computer Reseller News, Microscope and PC Retail. Past awards include the Inner City 100 award for growth and future entrepreneur of the year from Enterprise magazine.

Structured into two divisions; the consumer retail team works with retail, etail, mail order and TV shopping companies to provide market leading and unique software and peripherals for the home and home office user. The corporate reseller team works with resellers, VAR’s and systems integrators to provide software solutions, licensing and enterprise Linux for companies of all sizes from small business to the enterprise.

Media Contact

Chris Clarke

Freeform Communications

Mobile: 0044(0)7590 509278

Office: 0044(0)208 6708425


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