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Stringer dismisses Wii as "expensive niche"

Sony CEO doesn't consider Nintendo's console as a rival to PlayStation 3

Sony CEO Howard Stringer has dismissed Nintendo's Wii as an "expensive niche" games machine.

Speaking at the Allen & Co Media Conference last week, Stringer said the Wii doesn't compete with the PlayStation 3 because it doesn't have the ability to play Blu-ray movies or have full access to the internet.

"I've played a Nintendo Wii. I don't see it as a competitor," said Stringer, reports Bloomberg.

"It's more of an expensive niche game device. We're selling a lot of PlayStation 3s now and it's still the best way to buy a Blu-ray player," he added.

In North America, the PlayStation 3 retails for USD 399, while Nintendo's Wii is priced at USD 249.

The PS3 sold 1.2 million units in the US in the first five months of the year, compared to the Wii's 2.8 million, according to data from NPD.

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Matt Martin


Matt Martin joined GamesIndustry in 2006 and was made editor of the site in 2008. With over ten years experience in journalism, he has written for multiple trade, consumer, contract and business-to-business publications in the games, retail and technology sectors.