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Strategy First Joins Exent as Content Provider Partner

Leading games publisher sees Exent offerings as key channels for exploiting the potential of secure digital delivery

For Immediate Release

Bethesda, MD. February 16, 2005. Exent Technologies Inc., the global leader in secure digital software delivery technologies, announced today that Strategy First, a leading publisher and developer of interactive entertainment software, has joined Exent as a content provider partner. Exent offers licensed, protected content to its turnkey service customers that use the EXEtenderTM technology platform. The turnkey service benefits both broadband service providers and publishers, offering a great selection of games to a large audience of broadband consumers.

Strategy First brings dozens of great game franchises to the service, including Disciples, and Jagged Alliance.

"Strategy First views digital distribution with Exent as a key component of our future revenue model," says Brian Clarke, Executive Vice President at Strategy First. "The Exent turnkey service enables services providers to ramp up quickly and launch in a short timeframe, thereby helping us enjoy quick time to market without having to invest in a new distribution channel."

"We welcome Strategy First as the first of several top publishers joining our turnkey solution as content provider partners," says Zvi Levgoren, CEO, Exent. "Content is king, and we are glad to have the opportunity to add value to the industry through our leadership in secured digital delivery."

About Strategy First

Strategy First Inc. is a leading developer and worldwide publisher of entertainment software for the PC. Founded in 1990, the company has grown rapidly, publishing major games in the industry and simultaneously developing its own in-house titles such as O.R.B. and Disciples II. After winning numerous awards for games such as Disciples: Sacred Lands, Kohan: Immortal Sovereigns, Steel Beasts, Galactic Civilizations, and Jagged Alliance, Strategy First continues to push the gaming envelope with its own groundbreaking titles, while maintaining its reputation as a unique alternative for independent developers seeking to market their games to a worldwide audience.

About Exent Technologies

Exent is the market leader in technology solutions for secure digital delivery of gaming and application software for service providers seeking to digitally distribute, manage and monetize a digital, on-demand games and applications service. Exent delivers products and solutions that support software publishers, broadband service providers, consumer portals, retailers and others.

Exent technology enables all standard business models - purchases, subscriptions, rentals, try-before-you-buy - for applications of any size. Both full download and streaming delivery models for offline and online use are available. Exent Digital Rights Management solution dramatically lowers software piracy and ensures enforcement of licensing restrictions. Exent's EXEtenderTM-based products & services are currently in commercial use by Yahoo!, Bell Canada, Deutsche Telekom, Telefonica, KPN, Telenet, Telenor, Fujitsu, Swisscom and other leading service providers worldwide.

Major shareholders of Exent include AOL Time Warner Ventures, Comcast Interactive, Concord Ventures and New Enterprise Associates. The company has offices in Bethesda, Maryland and Tel-Aviv, Israel. For more information, please visit www.exent.com.

Media contact:

Tsipi Erann

Marketing Communications Manager

Exent Technologies



Strategy First Media Contact:

Alison Sutton

Public Relations Associate

Strategy First Inc.


514-844-3040 ext: 246

MSN: ali_sutton57@hotmail.com

About the Author

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GamesIndustry International


GamesIndustry International is the world's leading games industry website, incorporating GamesIndustry.biz and IndustryGamers.com.

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