SPIL GAMES/MarkMonitor deal

Domain management streamlined.

News by GamesIndustry International Contributor

Published on May 19, 2009

SAN FRANCISCO, Calif. - May 19, 2009

MarkMonitor®, the global leader in enterprise brand protection, today announced that SPIL GAMES, the world’s ultimate online game destination, will be using MarkMonitor Domain Management to centrally manage SPIL GAMES’ key domains. With MarkMonitor, SPIL GAMES is streamlining and improving its domain management while gaining superior protection for its strategic online assets.

“Because domain names are key to SPIL GAMES’ ability to provide a wide variety of fun-to-play and localized games in a range of market segments, the highest levels of manageability and protection are essential,” said Ivo Teel, Systems Development Director of SPIL GAMES. “We chose MarkMonitor because of its vast experience and clear commitment to the needs of the corporate market as well as its high level of service.”

With over 50 portals, SPIL GAMES is the largest network of casual game portals worldwide based on results from the latest comScore Media Metrix assessment. According to recent reports, SPIL GAMES’ worldwide traffic grew 75 percent in 2008, bringing its worldwide casual game portal network ranking from the fifth position in early 2008 to the first position at close of the year.

“As the most established global brand in the casual gaming industry, SPIL GAMES’ large and growing global domain name portfolio necessitates an efficient domain management process,” said Frederick Felman, Chief Marketing Officer of MarkMonitor. “By using the MarkMonitor Domain Management solution, SPIL GAMES is ensuring a strong portfolio management system to support its core business activity and ensure a positive customer experience.”

MarkMonitor Domain Management is the most secure and reliable solution for reducing the time and complexity of managing large corporate domain portfolios. An integrated software as a service (SaaS) solution, Domain Management provides complete visibility into and transparency of every stage of domain management, so enterprises can minimize the risks associated with establishing and maintaining a global web presence while ensuring the greatest benefit possible from online properties.

About SPIL GAMES

Based in the Netherlands, SPIL GAMES is the world’s ultimate online game destination, providing online games around the world through more than 50 localized game portals in almost 20 languages. Each SPIL GAMES portal is targeted to a specific segment, including Families, Tweens, and Girls. A deep understanding of the online games market enables SPIL GAMES to produce successful localized portals dedicated to free-to-play, casual games such as gamesgames.com (Family), agame.com (Tweens), and girlsgogames.com (Girls). SPIL GAMES has over 4,000 games in its current portfolio, which have been developed through partnerships with top-notch game developers and studios.

Attracting 100 million unique visitors to its portals worldwide, SPIL GAMES has quickly established itself as a leader in the casual gaming market. For more information, please visit: www.spilgames.com.

About MarkMonitor

MarkMonitor, the global leader in enterprise brand protection, offers comprehensive solutions and services that safeguard brands, reputation and revenue from online risks. With end-to-end solutions that address the growing threats of online fraud, brand abuse and unauthorized channels, MarkMonitor enables a secure Internet for businesses and their customers. The company’s exclusive access to data combined with its patented real-time prevention, detection, and response capabilities provide wide-ranging protection from the ever-changing online risks faced by brands today. For more information, visit www.markmonitor.com.

Te Smith, MarkMonitor

831-818-1267 (mobile)

te.smith@markmonitor.com

Adrian Richardson, A&R Edelman for MarkMonitor

650-762-2949 (office)

650-274-5902 (mobile)

adrian.richardson@edelman.com

Gina M. Dunn, SPIL GAMES

+31 035-6466328 (office)

gina@spilgames.com

Eddiemae Jukes, TriplePoint for SPIL GAMES

415-955-8500 (office)