Spider-Man Shops At GAME!
30th April 07 - Europe's leading video games chain can today confirm that Spider-Man's alter ego Peter Parker buys his video games at GAME stores - in fact there are over five Peter Parkers that currently shop at one of the chain's 400+ stores throughout the country! Not one to shop alone, Spider-Man's love interest Mary 'Jane' Watson also frequents GAME as does his arch enemy Norman Osborn, aka the Green Goblin.
Spidey fans should keep their eyes peeled for any of these 'star' sightings as the forthcoming game, Spider-Man 3 is due for release on Friday 4th May* 2007. GAME Data has revealed that 74% of all their Spider-Man 3 pre-orders have been made using a GAME Reward Card, predominantly by males aged 20-24.
The original Spider-Man was released in May 2002 with its sequel, Spiderman 2, released two years later. Together these titles have sold in excess of 1.6 million copies.
GAME is expecting a huge demand for this game, and will be supporting the release in all stores. Customers also have the chance to get hold of the collector's edition of the game for the PlayStation®3, only available exclusively at GAME, which allows players to play as the New Goblin.
The news comes as the traditional 'summer blockbuster film season' kicks off, which this year will see films such as Shrek The Third, Spider-Man 3, Harry Potter and The Order of the Phoenix, Pirates of the Caribbean: At World's End and Transformers on general release throughout the summer months.
Anna Macario, Marketing Director for GAME said "The cross over between games and movies is increasing all the time, demonstrating not only the increasing importance of video games, but also the advantages for companies and brands of using cross-media promotional and selling techniques. Brands such as, Lord of the Rings, Harry Potter and Pokemon have benefited from multiple revenue streams by marketing and selling films, DVDs and video games."
Spider-Man 3 allows players to experience the actions of heroic red-suited Spider-Man and, for the first time ever, his darker, more mysterious black-suited persona. Set in a larger, dynamic, free-roaming New York City, the game gives players the freedom to choose their own gameplay experience through multiple movie-based and original storylines, fully integrated city missions and performance rewards including improved speed, combat manoeuvres and agility. In Spider-Man 3, players draw upon Spider-Man's completely revamped combat abilities as they protect the city, and defeat nemeses using expanded aerial fighting, finishing moves and dynamic webbing during missions and epic boss battles.
www.game.co.uk
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For further details please contact the PR Department on 01256 784442 or pr@game.co.uk
Notes to Editors
* *Spider-Man 3 is available to buy for all leading console formats from 4th May 07 from £29.99 (except the PS3 versions which are to be released later in May.)
The GAME exclusive collector's edition is available for the PS3 for £54.99 in-stores and at www.game.co.uk in May 07. This allows players to play as the New Goblin and features behind the scenes footage, exclusive interviews and footage of the voice-over session. The average game player is 33 years old and has been playing games for 12 years (Source: ESA).About GAME
GAME is Europe's leading specialist retailer of computer software and video games. The Group currently operates from over 400 stores in the UK and Eire and 400 stores in continental Europe and Australia. For further corporate information log onto www.gamegroup.plc.uk, and for the on-line store log onto www.game.co.uk