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Spellbinding Bullet Witch(TM) to Descend Upon Gamers

Atari and AQ Interactive Inc. Launch Global Publishing Partnership

NEW YORK, Aug. 9: Atari, Inc. (Nasdaq: ATAR), one of the world's most recognized brands and leading third-party video game publisher, today announced a publishing agreement with Japanese AQ Interactive Inc. for the forthcoming neo-apocalyptic action game, Bullet Witch TM , for Xbox 360 TM video game and entertainment system from Microsoft. Bullet Witch TM signifies the beginning of an on-going co-publishing relationship between Atari and AQ Interactive Inc.

Developed by Japan-based Cavia, Bullet Witch TM is set on a bleak planet earth in the year 2013 with human kind on the brink of extinction and hideous demons creating a tidal wave of destruction and havoc. All hope of mankind's survival rests with Alicia, a witch blessed with magical skills and a swift trigger finger.

"We are very pleased to announce this partnership with AQ Interactive Inc. and look forward to working with them on Bullet Witch TM and beyond," said Nique Fajors, Vice President, Sales and Marketing, Atari, Inc. "To offer an engaging and unique title such as Bullet Witch TM to kick start our partnership underlines Atari's commitment to bringing interesting and different titles to gamers all over the world."

"We are excited about starting our relationship with Atari with this project. We have great respect for Atari's expertise in publishing video games with their splendid brand name. Bullet Witch TM is the first original title developed by our group development studio, Cavia. It is our great pleasure to see this title as part of Atari's stunning product portfolio," said Naohiko Hoshino, Executive Vice President, AQ Interactive, Inc.

Set in a realistic world, Bullet Witch TM includes numerous features inspired by American horror and Japanese fantasy monsters. Combining shooting and magic, Bullet Witch TM will take advantage of Xbox 360's advanced physics engine by showcasing massive environmental damage, explosions and destruction. Through Xbox Live ® online entertainment network, Atari, Inc. will provide fans with downloadable Bullet Witch TM content post-launch such as character costumes and extra levels.

For more information on Bullet Witch TM , Atari and its entire product line-up please visit http://www.atari.com

About Atari

New York-based Atari, Inc. (Nasdaq: ATAR) develops interactive games for all platforms and is one of the largest third-party publishers of interactive entertainment software in the U.S. The Company's 1,000+ titles include hard- core, genre-defining franchises such as The Matrix TM (Enter The Matrix and The Matrix: Path of Neo) and Test Drive ® ; and mass-market and children's franchises such as Nickelodeon's Blue's Clues TM and Dora the Explorer TM , and Dragon Ball Z ® . Atari, Inc. is a majority-owned subsidiary of France- based Infogrames Entertainment SA (Euronext - ISIN: FR-0000052573), the largest interactive games publisher in Europe. For more information, visit http://www.atari.com.

Safe Harbor Statement

With the exception of the historical information contained in this release, the matters described herein contain certain "forward-looking statements" that are made pursuant to the Safe Harbor provisions of the Private Securities Litigation Reform Act of 1995. Forward-looking statements in this release are not promises or guarantees and are subject to risks and uncertainties that could cause our actual results to differ materially from those anticipated. These statements are based on management's current expectations and assumptions and are naturally subject to uncertainty and changes in circumstances. We caution you not to place undue reliance upon any such forward-looking statements. Actual results may vary materially from those expressed or implied by the statements herein. Some of the factors which could cause our results to differ materially include the following: the loss of key customers, such as Wal-Mart, Best Buy, Target, GameStop and EB Games; delays in product development and related product release schedules; inability to secure capital; adapting to the rapidly changing industry technology, including new console technology; maintaining relationships with leading independent video game software developers; maintaining or acquiring licenses to intellectual property; fluctuations in the Company's quarterly net revenues and results of operations based on the seasonality of our industry; the termination or modification of our agreements with hardware manufacturers; and other factors described in our SEC filings. The Company undertakes no duty to update any forward-looking statements to conform the statement to actual results or changes in the Company's expectations.

ATARI, the ATARI logo, and classic Atari game titles and logos are trademarks or registered trademarks of Atari Interactive, Inc. or its affiliates.

Xbox, Xbox 360, and Xbox Live are either registered trademarks or trademarks of Microsoft Corporation in the United States and/or other countries.

Bullet Witch is a trademark owned by AQ Interactive, Inc.

All other trademarks are the property of their respective owners.

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